Digital Marketing Specialist - Singapore - Singapore Institute Of Management

Description

Digital & Search Marketing (Marketing & Communications)Develop and implement plans to drive SIM Global Education brand engagement across regional websites, utilizing various content formats such as images, copy, video, audio podcasts, etc.

Manage all regional websites, conducting periodic reviews to identify areas for improvement, and working closely with appointed vendors to implement necessary changes.

Stay abreast of trending topics in the region and implement relevant content to increase engagement among target segments on regional websites.

Collaborate closely with the regional marketing team to upload program brochures into respective regional websites every quarter.
Demonstrate proficiency in using WordPress to update regional website content and Kentico for uploading brochures.
Develop and execute marketing plans focused on new membership drives, including event conceptualization and planning for SIM Society.

Employ a data-driven approach to marketing, monitoring the effectiveness of campaigns against key performance indicators to optimize strategies for maximum impact.

Manage assigned marketing budgets, providing regular updates and reports to management.

Produce relevant content for SIMPDF in order to push out SIM's social impact and purposeJob RequirementsBachelor's degree with at least 3 years of relevant work experienceProven experience in website management, content creation, and digital marketing development.

Competent in using tool such as WordPress, Kentico, Salesforce and other marketing automation tools.
Working knowledge of SEO and marketing analytics required.
Good knowledge of personas and the customer journey.
Analytical mindset with the ability to interpret data and draw actionable insights.
Experience working in a digital/content agency environment is a strong plus.
Ability to manage multiple projects simultaneously, meet tight deadlines and perform well under pressure.
Good interpersonal and communication skillsCreative self-starter and resourceful individualIndependent, dynamic and strong team-player with a positive can-do attitudeCompany information

Registration No MYour application will include the following questions:Which of the following statements best describes your right to work in Singapore?What's your expected monthly basic salary?Do you have experience with Search Engine Optimisation (SEO)?Are you experienced with copy writing and content creation?Report this job advert

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