Deputy Director, Communications - Singapore - Info-communications Media Development Authority
Description
What the role is
What you will be working on
- Lead the brand development and management for IMDA corporate brand in terms of brand architecture, corporate guidelines and corporate messaging, including employer brand and staff advocacy communications
- Partner Group Heads & Division HODs for International and Corporate Groups to understand their communication and business priorities and effectively develop and implement communications plans that deliver impactful communication.
- Lead and coordinate efforts with other government agencies and ministries as required.
- Oversee all aspects of media management work, including preparation of media briefings, materials, media pitches and interview requests, talking points for IMDA's principals' thought leadership speaking engagements and speeches.
- Oversee team members to develop and implement media messaging for IMDA to increase engagement and audience awareness of IMDA's policy, programmes and initiatives across various channels
- Use media monitoring tools and analytics to measure effectiveness of communication messaging, inform policies and initiatives, as well as nudge behavioural change.
- Work closely with other Business teams within Communications & Marketing team, e.g. QSM and Public engagement teams to harmonise plans and ensure coherence in IMDA's narratives and campaign messaging with intended audiences.
What we are looking for
- To thrive and be successful in this role, you must have / be:
- A strategic and dynamic leader, with at least a Bachelor's Degree in Communications, Journalism, Business, Marketing or related field
- At least 1215 years of relevant experience in communication, media and journalism, including years in a supervisory role
- Excellent media relations, written and spoken communication skills, with strong ability to nuance sensitive messaging and to make sound judgement
- Adept at collaborating and managing multiple stakeholders internally and externally
- Experienced people manager with the interest to coach and develop staff
- Strong team player who can work collaboratively within and across teams
- Strong understanding and interest in telecommunications, media and technology sectors.
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