Marketing & Analytics Manager - Singapore - STRAITS INTERACTIVE PTE. LTD.

STRAITS INTERACTIVE PTE. LTD.
STRAITS INTERACTIVE PTE. LTD.
Verified Company
Singapore

4 weeks ago

Wei Jie

Posted by:

Wei Jie

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Description
**Job responsibilities

BRAND

  • Ensure brand consistency within brand guidelines when promoting the brand in a campaign and/ or on social media platforms;

MARKETING

  • Review potential target markets for market segmentation to execute on the campaign
  • Manage Product launches and events;
  • Negotiate and liaise with creative agencies, where required, to ensure quality, timelyand costeffective delivery of marketing initiatives.
  • Be able to manage webinar platform backend (Zoom, Bigmarker) where required.
  • Manage budgets where appropriate;

ANALYTICS

  • Analyse and develop reports so as to review the campaigns with the appropriate stakeholders;
  • Develop measures, based on analytics, to enhance customer experience and improve future marketing campaigns based on identified areas of improvement;

CONTENT MANAGEMENT

  • Manage website content by working with key stakeholders and team on direction for copy, visuals, and video
  • Work with Product Teams to develop content for brochures

Requirements:


  • Minimum Diploma in Communications, Media or Marketing, or a relevant field (eg. Business)
  • Minimum 2 years relevant experience
  • Meticulous and analytical
  • Be able to work as part of a team as well as an individual contributor
  • Outgoing personality, enjoy meeting people
  • Good presentation & communication skills
  • Good project management skills
  • Familiar with social media tools and engagement
  • Familiar with SEO and SEM
  • Experience in Marcom will be an advantage
  • Location: Singapore (hybrid)
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