1 alternative title for "Senior Marketing Executive" using "en-US" language - Singapore - KELLY ORIENTAL SKINCARE PTE. LTD.

Description

RESPONSIBILITIES

• Support and deliver strategic internal and external marketing plans that creatively advance reputation and business objectives.
• Manage a variety of end-to-end marketing campaigns to drive awareness and leads. You'll be involved in the planning, segmentation, creative and execution.
• Oversee the development and implementation of integrated marketing campaigns across multiple channels.
• Help with the creation of a wide variety of online and offline materials to support the retail team – brochures, in-store collaterals.
• Develop messaging and positioning for new products and services.
• Liaise and work closely with in-house team, agencies, media, external partners and vendors to ensure successful implementation of marketing activities and deliverables.
• Manage social media account and create engaging content.
• Evaluate the impact and effectiveness of marketing programs and campaigns in achieving the objectives, including impact on leads.
• Monitoring of key competitors and market trends

REQUIREMENTS

• Degree in Business or Marketing or Communication or other relevant disciplines.
• Minimum 3 years of experience in similar capacity in advertising & promotion, social media and digital advertising. (prior experience in the Aesthetic / Beauty industry would be an advantage)
• Independent, resourceful and possess good communication and interpersonal skills.
• A strong team player and be able to see other people's points of view and take on board feedback.
• Self-motivated, initiative and able to work independently with minimum supervision.
• Must be effectively bilingual.