Marketing Manager - Singapore - RECRUIT EXPRESS PTE LTD

Description

Roles & Responsibilities

Responsibilities

• Responsible for strategic internal/external communications, Key channels include but are not limited to social media (e.g,TikTok and Instagram), influencers/KOLs, content publishers and events to improve public perception of brand in Singapore and maximize category / retail sales
• Lead Public Relation campaigns to support key campaign launches, working in collaboration with internal functions (Commercial, Operations, E-commerce etc) to achieve campaign objectives.
• Manage media queries, work in collaboration with relevant internal functions to respond and craft key messages
• Leverage on consumer insights to better understand consumer behaviour and perception so as to develop suitable marketing communication strategies that contribute to the growth of business
• Work closely with external agencies (when applicable) to deliver business and campaign objectives. Ensure key messages are in line with brand proposition
• Track and review campaign performance metrics to ensure delivery of ROI
• Collaborate with strategic suppliers on joint marketing programmes
• Manage and track marketing budgets
• Support the ideation, development and implementation of communications strategy for Own Brand campaigns
• Drive the marketing communications of own brand launches to meet growth objectives
• Measure and evaluate effectiveness of launch campaigns
• Be the CSR champion, to support and reinforce the company's CSR agenda
• Supports and facilitates all CSR related activities, initiatives and campaigns
• Manage NGO relationships and be the contact point for any CSR opportunities

Requirements

• Degree, preferably in Mass Communications, Business or Marketing
• Retail / FMCG experience desired
• Past relevant experience (min 3 years) in Public Relation, Brand communications in Singapore.
• A proven track record of successful results (quantifiable) linked to strategy, planning, and execution, i.e., from brief to completion and results

If you are interested in exploring this role or other current openings in the market, kindly email me at with your resume.

We regret to inform that only shortlisted candidates will be notified.

Ashley Loo Yan Ni | R | EA License Number: 99C4599

Recruit Express Pte Ltd Company Reg. No W

Tell employers what skills you have

communication model
Budgets
Public Relation
Social Media
Brand Communication
FMCG
Retail Sales
Marketing Communications
Marketing
Strategy
Public Relations
Consumer Behaviour
Public Relations Skills
E marketing
Communications
Strategy Planning