Demand Gen Lead - Singapore - MagicPort

    MagicPort
    MagicPort Singapore

    1 week ago

    Technology / Internet
    Description

    About the Role:

    As our Demand Gen Lead, your mission is to build a repeatable, efficient, data-driven lead machine that fuels our 3x+ annual growth. Reporting to the CEO, you'll be an early, strategic key hire responsible for everything from lead generation infrastructure and tracking to channel experimentation and lead nurturing. We are looking for a hands-on, full-stack leader who can build our demand generation playbook and directly influence how we build our sales organization.

    About MagicPort

    MagicPort's mission is to enable smart shipping. We want to transform how the maritime community accesses intelligence, manages their workflows and collaborates to move the world.

    Over 80% of global trade, worth over US$15 trillion dollars, is carried on ships. We want to change how millions of people get their jobs done every day and make shipping industry smarter and more efficient.

    MagicPort was founded in 2021 in Singapore, our team is distributed globally. We currently have 250+ customers in 40+ countries. We are aiming to increase our revenues 3x+ over the next year.

    What we value

    We are ambitious, we want to revolutionize the maritime industry. Our core values include integrity, ownership, and radical truthfulness. We operate as a team of entrepreneurs. Here you will get resources, support, and the playing field to take ownership to tackle big challenges.

    Key Responsibilities:

    · Pipeline Ownership: generate qualified leads (MQLs/SQLs) required to hit our 3x annual growth target.

    · Data-Led Inbound & SEO Optimization: Work with product and data teams to generate continuous original content to establish our portal as a definitive authority in maritime and logistics sector. Distribute this content on LinkedIn and social media to drive inbound flow.

    · Growth Infrastructure: Build and maintain the marketing plumbing on HubSpot, ensuring robust lead tracking, attribution, and lead scoring to evaluate and handle leads with data driven approach. 

    · Full-Stack Campaign Management: Design, execute, and optimize multi-channel campaigns across Email, LinkedIn and Search.

    · Conversion Rate Optimization (CRO): Obsess over the website and landing page performances, relentlessly A/B test to turn more visitors into booked demos.

    · Aggressive Experimentation: Develop a rigorous "test-and-learn" framework to identify new, scalable channels and retire underperforming ones quickly.

    · Unit Economics Management: Monitor and optimize CAC (Customer Acquisition Cost) and LTV:CAC ratios to ensure our growth is both rapid and capital-efficient.

    · Lead Nurturing & Automation: Build automated email and "retargeting" sequences that keep MagicPort top-of-mind and move prospects through the funnel.

    · Sales Partnership: Work closely with the sales team to provide insights they need to close deals faster.

    · Performance Reporting: Deliver weekly visibility into funnel health, experiment results, and ROI, providing data-driven recommendations.

    Qualifications and Skill Sets:

    · 4+ years' experience in a demand gen role in B2B SaaS business with proven experience building a repeatable lead generation process 

    · Experience working directly with SDRs/AEs

    · Expert-level proficiency in HubSpot, Salesforce, or similar CRMs (how to set up workflows, lead scoring, attribution, etc.)

    · A deep understanding of SaaS unit economics, specifically CAC, LTV, and Payback Periods.

    · Strong analytical skills and data driven approach (should be comfortable living in spreadsheets)

    · Experience identifying high-intent keywords and directing content that captures search traffic

    · Ability to write ads and landing pages that move the needle

    · Hands-on experience managing ad spending across LinkedIn and Google Ads with a focus on ROI

    · Focus on speed, the ability to launch, measure, and kill experiments within a 2-week cycles

     What you will get 

    · Generous total compensation, including equity in high potential early-stage company

    · Great responsibilities and authority 

    · Decentralized, entrepreneurial organization

    · Open and transparent culture

    · Wide open learning and growth opportunity

    · Equally talented and committed team members

    · Flexible, remote working option

    We are looking to hire talented people with diverse backgrounds. Even if you do not have all the skill sets but love the idea of what we are building in terms of products and team environment, please apply. MagicPort is committed to creating an inclusive environment for all employees, we believe that diversity drives innovation and are dedicated to fostering a culture where everyone can thrive.

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