Marketing Manager - Singapore - RYDE TECHNOLOGIES PTE. LTD.

RYDE TECHNOLOGIES PTE. LTD. Singapore

18 hours ago

Description

Roles & Responsibilities

About Ryde:

At Ryde Technologies, we are committed to revolutionizing daily commutes and promoting sustainable travel practices. As a technology-driven company, we focus on creating innovative solutions that bring communities together and contribute to a greener, car-lite society. From ride-sharing (RydePool) to e-payment services (RydePay), taxi booking, and insurance, we are dedicated to enhancing the travel experience for everyone.

Ryde Technologies made history as the first ride-hailing startup to IPO on the NYSE, a testament to our commitment to innovation and growth.

Role Overview:

As a Marketing Manager at Ryde, you will be responsible for developing and executing strategic marketing initiatives to drive brand awareness, user acquisition, and brand engagement. You will lead a dynamic team, collaborating with cross-functional departments to create and implement comprehensive marketing campaigns aligned with our company's objectives.

Responsibilities:

● Strategic Planning: Develop and execute marketing strategies to drive customer acquisition, brand visibility, and engagement, aligned with company goals and values.

● Campaign Management: Lead the planning, execution, and optimisation of multi-channel marketing campaigns, leveraging digital, traditional, and innovative marketing channels.

● Brand Management: Safeguard and enhance Ryde's brand identity, ensuring consistency across all marketing initiatives and communication channels.

● Team Leadership: Manage and inspire a team of marketing professionals, fostering a culture of creativity, innovation, and high performance.

● Data-Driven Insights: Utilise analytics and market research to assess campaign performance, derive insights and adapt strategies for continuous improvement.

● Partnerships and Collaborations: Identify and nurture strategic partnerships and collaborations that enhance Ryde's market presence and customer reach.

● Budget Management: Develop and manage marketing budgets effectively, ensuring optimal resource allocation and maximum return on investment.

● Cross-Functional Collaboration: Work closely with product, operations, and customer service teams to align marketing strategies with overall company objectives.

Requirements:

● Bachelor's degree in Marketing, Business, or related field with 10y+ solid experience.

● Strong leadership and team management skills, with a demonstrated ability to motivate and guide a team to achieve strategic objectives.

● In-depth knowledge of digital marketing, including SEO, SEM, social media, and analytics tools.

● Exceptional analytical and problem-solving abilities, with a data-driven approach to decision-making.

● Excellent communication and interpersonal skills, capable of fostering strong relationships and partnerships both internally and externally.

● Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.

● Strong understanding of market trends and a keen eye for innovation in marketing strategies.

Join Ryde and be part of a team committed to reshaping the transportation landscape and delivering exceptional experiences to our customers and partners.

This job description is a general outline of responsibilities and requirements for the Marketing Manager role at Ryde and may be subject to modification as the company evolves.

Tell employers what skills you have

Market Research
Strategic Planning
Management Skills
Budgets
SEM
Budget Management
Social Media
Customer Acquisition
Team Leadership
Digital Marketing
Team Management
IPO
Brand Management
SEO
Strategic Partnerships
Brand Awareness

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