Marketing Associate - Singapore - The Lo & Behold Group

    The Lo & Behold Group
    The Lo & Behold Group Singapore

    9 hours ago

    $60,000 - $120,000 (SGD) per year Tourism / Travel / Hospitality
    Description
    The Lo & Behold Group is a hospitality company that creates, owns and operates a series of timeless, thoughtful concepts. Every restaurant, bar, club, hotel that we create intentionally offers a distinct experience and adds to the vibrancy of this city we know and love. Our multi-award-winning properties currently include Odette, Claudine, Clink Clink, Tanjong Beach Club, The Coconut Club, Fico, Somma, and New Bahru.

    Responsibilities:
    • Brand Champions: Live and breathe brands, develop a deep understanding of their inner workings, and craft marketing strategies that grow the brand and business in equal measure.
    • Creative Collaborator: Work with our in-house and external creative teams to develop captivating branding materials that resonate with the brands' target audiences.
    • Digital Guru: Manage social media, email marketing, and website updates, crafting engaging content aligned with business goals and foster brand love. Optimise campaigns with data analytics to maximize reach and engagement.
    • Storytelling Maestro: Cultivate relationships with media, influencers, and industry partners. Craft press releases, media pitches, and features that highlight the unique offerings of the restaurant.
    • Partnership Pro: Identify and secure partnerships with like-minded brands, elevating the overall experience for guests. Execute marketing initiatives for events, collaborations, and seasonal launches.
    • Guest Advocate: Work with Operations to develop guest loyalty programs and VIP initiatives that foster lasting connections. Analyse guest feedback to refine marketing efforts and continually enhance the dining experience.
    • Trusted Operational Partner: Maintain seamless communication with operations and culinary teams to ensure marketing campaigns perfectly align with service delivery.

    Qualifications:
    • Bachelor's degree in Marketing, Communications, or a related field.
    • 2-3 years of marketing experience, ideally in the F&B or hospitality industry.
    • Proven track record of managing successful marketing campaigns across different channels.
    • Deep understanding of dining concepts and marketing strategies for this segment.

    Desired Skills:
    • Storytelling Superstar: You possess exceptional content creation skills, crafting engaging narratives that captivate your audience.
    • Digital Mastermind: You're proficient in digital marketing tools like Ads Manager, SEO platforms, email marketing software, and CRM systems.
    • Relationship Builder: You have strong interpersonal skills, fostering positive connections with partners, media, and influencers.
    • Data Detective: You're analytical, leveraging campaign performance metrics to optimize strategies and maximize results.

    We love people who are:
    • Excellent communicators
    • Able to perform under stress and uncertainty
    • Meticulously organised & structured
    • Highly effective and can get things done
    • Go above and beyond to make someone else's day
    • Are thoughtful and kind, while upholding high standards
    • Own outcomes and drive solutions
    • Are ever-curious and always learning

    Take an inside look at our culture or find out more here.
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