Digital Experience Officer - Singapore - Science Centre Board
Description
What the role is
What you will be working on
- The incumbent supports the organization and is responsible for the overall User Interface and User Experience (UI/UX) of the organization's digital assets and enhancing experience via online channels such as but not limited to SCB's corporate website, blogsite, and other digital assets. He/She will collaborate with crossfunctional teams to design, shape system/platform enhancement projects in the Centre to identify the features/technologies for different stages of the audience's digital footprints leading to a unified experience leveraging on SCB's digital assets.
He/She is responsible for the following:
- Solutioning for Target Audience
- Develop and update User Interface and User Experience playbook with latest trends and practices for SCB stakeholders to adopt and ensure consistent practices and guidelines across SCB digital assets.
- Work with key department to gather business and technical requirements, review design plans for feasibility, practicability and assess budget and completion timeframe.
- Online Engagement, Conversion and Retention
- Ensure a seamless digital User Interface and User Experience to drive acquisition, engagement, and retention.
- Delivery of Personalised Experience
- Analyse the customer relationship and loyalty data.
- Understand user requirements, identify design problems, propose, and implement solutions.
- User Interface and User Experience Design Process
- Translate concepts into intuitive user flows, customer journeys, wireframes, and mockups for different platforms.
- Adopt usercentric design thinking approach to rapidly test and iterate designs.
- Project Management
- Coordinate with Project Managers, System Owners, Business Users and vendors to define and implement solutions with suitable UIUX that align with business direction.
- Assist in conceptualising customer journey and desired outcomes.
- Writing approval paper.
What we are looking for
He/She must possess excellent communication, presentation, analytical and negotiation skills, is a problem solver with a positive and adaptive mindset.
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