Senior Manager - Singapore - Singapore Management University

Singapore Management University
Singapore Management University
Verified Company
Singapore

1 week ago

Wei Jie

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Wei Jie

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Description

COMPANY DESCRIPTION
Singapore Management University is a place where high-level professionalism blends together with a healthy informality.

The 'family-like' atmosphere among the SMU community fosters a culture where employees work, plan, organise and play together - building a strong collegiality and morale within the university.

Our commitment to attract and retain talent is ongoing.

We offer attractive benefits and welfare, competitive compensation packages, and generous professional development opportunities - all to meet the work-life needs of our staff.

No wonder, then, that SMU continues to be given numerous awards and recognition for its human resource excellence.


DESIGNATION :
Senior Manager / Assistant Director, Acquisition & Lead Generation, OCCM


RESPONSIBILITIES

  • Acquisition and lead generation & nurturing for undergraduate and postgraduate portfolios
  • Formulate lead generation & nurturing strategy to achieve KPIs set
  • Create content, oversee and nurture campaigns for lead generation
  • Optimise pipeline and increase conversion rates
  • Reduce time to convert and customer acquisition cost
  • Track, analyse and report on effectiveness of lead generation & nurturing campaigns monthly
  • Brand governance and leadership
  • Provide counsel to key internal stakeholders on SMU brand guidelines
  • Ensure daytoday marketing and product communications are consistent with brand guidelines
  • Budget, project, and stakeholder management
  • Manage and optimise advertising and promotional budget in the most costefficient way to achieve KPIs set
  • Manage timelines and marketing campaign plans, including internal/external stakeholders and signoffs, to ensure close adherence to timelines
  • Maintain effective and collaborative relationships with key internal and external stakeholders
  • Team supervision and development
  • Oversee, develop and nurture a lean team of marketing talents
  • Training and development
  • Educate team and internal stakeholders on current best practices in digital marketing

QUALIFICATIONS

  • Bachelor degree, preferably in business or Marketing
  • Minimum 5 years of experience in digital agency or clientside experience in a digital marketing role, of which at least 3 years are in lead generation and 2 years are in a supervisory position
  • Successful track record in lead generation and increasing conversions via digital and social media channels
  • Regional experience in marketing in South East Asia is mandatory
  • Strategic thinker with strong execution capability
  • Datadriven mindset and a passion for new technology
  • Excellent stakeholder management and communication skills, both verbal and written
  • Resultoriented and proactive problem solver with superb organizational, timemanagement and project management skills
  • Team player, effective collaborator with a high success rate in influencing outcomes
  • Experience in utilizing Google Analytics, marketing automation and CRM solutions
  • Experience in user journey mapping, persona development and user testing
  • Knowledge of HTML
  • Experience with Drupal CMS; content and social media marketing, SEO; IHL

OTHER INFORMATION
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