Online Marketing Manager - Singapore - CANDIDATEASIA GROUP PTE. LTD.

Description

• Manage and implement full spectrum of marketing and communications.
• Manage professional website content architecture and identify approaches / strategies to improve the website.
• Implement Search Engine Optimization (SEO) / Google Adwords / backlink marketing campaign.
• Formulate marketing plans and strategies to increase brand awareness and market share.
• Conduct market research on competitors' marketing campaign, brand positioning and awareness.
• Conceptualise copywriting & production of presentation materials, online content, marketing collaterals – brochure, EDM, presentation slides, fact sheets, etc.
• Conceptualise development and execute advertising ideas, design and layout to support all types of marketing activities such as advertising, print and digital media (print, direct mailers, newsletters etc.).
• Conceptualise and set up lead generation platform via different marketing channels.
• Initiate digital marketing programs for the business focusing on product branding.
• Assess the effectiveness of marketing channels and activities.

EA 16C7962