Marketing Executive - Singapore - SINGAPORE EXHIBITION SERVICES (PTE) LIMITED

Description

We are seeking a highly motivated and dynamic Marketing Executive to join our team. The ideal candidate should have a background in B2B marketing, with a focus on MICE industry expertise. This role involves developing and implementing marketing strategies to promote our services, generate leads, and drive revenue growth.

PRINCIPAL DUTIES AND RESPONSIBILITIES:

Marketing Strategy Development:

· Collaborate with the marketing team and senior management to develop comprehensive marketing strategies aligned with business objectives and target markets.

· Conduct market research and competitor analysis to identify trends, opportunities, and best practices within the MICE industry.

Brand Management:

· Uphold and enhance the company's brand image through consistent messaging, design, and communication across all marketing channels.

· Ensure brand guidelines are followed in all marketing materials and campaigns.

Marketing Promotion:

· Develop marketing plans for each event, focusing on attendee acquisition, exhibitor/sponsor promotion, and overall event awareness

· Conceptualise marketing collaterals such as brochures, presentations, and videos to support sales and promotional efforts

· Work with trade media and partners such as trade associations to extend promotional reach

· Plan and make promotional trips to encourage more trade buyers to visit the events and also to encourage more cross-promotional partnership

· Conceptualise and manage onsite programmes such as knowledge theatres and technology tours

· Management of websites and execution of e-newsletters, as well as using the analytics to improve the marketing campaigns

· Management of social media sites such as Facebook and LinkedIn

Lead Generation and Conversion:

· Implement lead generation strategies to capture and nurture prospective clients through the sales funnel.

· Collaborate with the sales team to develop effective lead conversion strategies and optimize lead nurturing efforts.

Other Marketing activities (including but not limited to):

· Post-event marketing activities, including follow-up campaigns, lead nurturing, and post event marketing promotions

· Manage any ad-hoc marketing initiatives that arise along the way

Requirements:

· Bachelor's degree in Marketing, Business Administration, or a related field.

· Proven experience (3-5 years) in B2B marketing, preferably in the MICE industry or event management.

· Solid understanding of B2B marketing strategies, lead generation, and customer journey mapping.

· Proficiency in digital marketing tools, including social media platforms, email marketing software, and analytics tools.

· Excellent written and verbal communication skills, with the ability to create compelling content and presentations.

· Strong project management skills, attention to detail, and ability to meet deadlines.

· Analytical mindset with the ability to use data to drive marketing decisions.

· Creative thinker with a passion for innovation and staying up to date with industry trends.

· Demonstrated ability to work collaboratively in a team environment.

· Knowledge and ability with IT systems including core MS Office packages (Word, Excel, Power Point, Access)