- Create impactful and results-oriented copy for campaigns, including emails, Whatsapp messaging flows, in-app notifications, landing pages and popups, to drive conversion/signup rate for various campaigns.
- Employ proven direct-response techniques and principles to optimise copy for maximum conversion rates, continuously refining and testing copy variations to improve performance metrics.
- Identify and use data/insights, as well as conduct A/B tests, on copy variations, CTA placement, content format, etc, to optimise performance metrics such as open rates, click-through rates, and conversions, and use insights to refine future content strategies.
- Conduct relevant research to build in-depth understanding of market, social, local or lifestyle trends relevant to our user base and personas for use in content strategy and creation.
- Develop and maintain copy guidelines, best practices, and templates for CRM communications and landing pages, ensuring consistency and adherence to brand standards.
- Monitor and analyse campaign performance metrics, providing insights and recommendations to improve engagement and conversion rate.
- At least 4 years' experience producing direct-response copy
- Proven track record in copywriting for CRM campaigns, with tangible examples of driving conversion and achieving measurable results.
- A knack for crafting persuasive and high-converting copy that drives user action
- Able to work in a fast-paced environment and prioritise across multiple projects
- Attractive remuneration + commission
- Comprehensive ongoing training and professional development career path programs
- Work hard, play hard office culture led by a multi-national workforce
- Team-based workplace dynamic with vibrant talent collaborating toward common objectives and goals
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CRM Copywriting Executive - Singapur, Singapore - Welovesupermom Pte Ltd
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