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    CRM Copywriting Executive - Singapur, Singapore - Welovesupermom Pte Ltd

    Welovesupermom Pte Ltd
    Welovesupermom Pte Ltd Singapur, Singapore

    1 week ago

    Default job background
    Full time
    Description
    • Create impactful and results-oriented copy for campaigns, including emails, Whatsapp messaging flows, in-app notifications, landing pages and popups, to drive conversion/signup rate for various campaigns.
    • Employ proven direct-response techniques and principles to optimise copy for maximum conversion rates, continuously refining and testing copy variations to improve performance metrics.
    • Identify and use data/insights, as well as conduct A/B tests, on copy variations, CTA placement, content format, etc, to optimise performance metrics such as open rates, click-through rates, and conversions, and use insights to refine future content strategies.
    • Conduct relevant research to build in-depth understanding of market, social, local or lifestyle trends relevant to our user base and personas for use in content strategy and creation.
    • Develop and maintain copy guidelines, best practices, and templates for CRM communications and landing pages, ensuring consistency and adherence to brand standards.
    • Monitor and analyse campaign performance metrics, providing insights and recommendations to improve engagement and conversion rate.

    Requirements

    • At least 4 years' experience producing direct-response copy
    • Proven track record in copywriting for CRM campaigns, with tangible examples of driving conversion and achieving measurable results.
    • A knack for crafting persuasive and high-converting copy that drives user action
    • Able to work in a fast-paced environment and prioritise across multiple projects

    Benefits

    What do we offer?

    • Attractive remuneration + commission
    • Comprehensive ongoing training and professional development career path programs
    • Work hard, play hard office culture led by a multi-national workforce
    • Team-based workplace dynamic with vibrant talent collaborating toward common objectives and goals


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