Digital Strategy Manager - Singapore - KOOCESTER GROUP PTE. LTD.

Description

Key Responsibilities:

•Strategic Engagement Planning: Develop unique and innovative social media engagement strategies tailored to each client's objectives and target audience.

•Content Ideation and Creation: Collaborate with creative teams to conceptualize and produce engaging content across various social media platforms, including but not limited to Instagram, TikTok, Twitter, and emerging platforms.

•Community Management: Monitor and engage with online communities, fostering meaningful interactions and building brand advocacy.

•Influencer Collaboration: Identify and cultivate relationships with influencers and content creators to amplify brand messaging and reach new audiences.

•Data Analysis and Optimization: Analyze social media metrics and performance data to optimize engagement strategies continuously.

•Trend Forecasting: Stay ahead of social media trends and industry developments to inform strategy and creative direction.

•Client Consultation: Act as a trusted advisor to clients, providing strategic recommendations and insights to enhance their social media presence and drive business objectives.

Requirements:

• Bachelor's degree in digital marketing, marketing, communication or related fields.
• At least 5 years of hands-on experience in marketing or preferrably, Digital Marketing with a focus on strategy development.
• Proficiency in utilising various digital marketing tools and platforms, including analytics tools, social media management tools, and CRM software.
• Excellent written and verbal communication skills in both English and Chinese; to liaise with Mandarin-speakingcounterparts and produce works in Chinese.
• Strong leadership qualities.
• Resourceful and independent with minimal supervision.
• Analytical mindset with the ability to interpret and act on marketing data effectively.
• Creative thinker, capable of generating innovative marketing ideas.