Brand Director - Singapore - TBWA SINGAPORE PTE LTD

TBWA SINGAPORE PTE LTD Singapore

4 weeks ago

Description

Roles & Responsibilities

Role

Lead and manage global accounts
Mentor and guide a team of Brand Managers & Brand Executives
Key performance will be linked to the candidate's ability to retain relationships with existing clients and extend the agencies scope through these relationships
Day-to-day project management across all accounts, from conceptualisation through to production and submission
Manage project budgets and be accountable for achieving profit margins on all group accounts
Oversee resourcing and capacity management of design/creative teams

Key Responsibilities

Operations and Business

Risk management of projects in execution and delivery phases
Manage profitability of project costs against resource utilisation, able to provide solutions when required
Responsible for P&L - sustaining account growth, diversification and profitability
Constantly and creatively looking for opportunities to grow the business

Client Management

Pro-active client development - drive business conversations to expand business/relationships and anticipate potential strategic & business issues and challenges
Establish strong partnership connections with mid to senior clients as go to senior person for solutions and platform for transparency in raising off record ad hoc issues

Strategy

Gatekeeper for strategic input, ensuring work and creative briefs align with client objectives
Foresee and solve strategic problems and challenges for clients
Act as an escalation point for the team in resolving issues. Supports the team in confidently navigating through problems
In-depth understanding of industry trends and their impact on client and company's businesses

Creative

Partner to the creative team, collaborate confidently, responsible for pushing and selling the best creative solution and quality of work to solve the clients business problem
Cognisant of recent award winning works/industry best practices especially relevant to the client industry

Digital

In depth understanding of platforms - latest digital and social platforms, channels and format
Know when to engage with specialists on client briefs and/or value-adding to the creative product
Good understanding of building digital and social-leaning SOWs

People Management

Lead effective cross functional interaction and create a conducive environment/culture for the team and client
Supervise, train and manage performance of team members
Provide clear and nurturing feedback to reporting team

Knowledge & Experience Required

At least 7 years relevant experience with a sound knowledge of print, digital and content production processes
Leadership experience in managing an account servicing team
Sound financial planning and budget management experience

Skills Required

Excellent communication skills
Excellent relationship management and presentation skills
The ability to multi-task and provide holistic leadership support across a range of clients

Attributes

Team player with a 'hands-on' approach
Responsible, with a 'Can do', willing and positive attitude to be a support system for our clients
Ability to work under tight deadlines with multiple projects
An ability to prioritise workload as well as an ability to pre-empt, identify and respond to problems
Reliability, i.e. resilience, confidence, tenacity and maturity
Personal, enthusiastic and committed – capable of gaining trust and respect from colleagues
Experience working across the tourism, travel, luxury and/or automotive industry, an advantage

Tell employers what skills you have

Ability to Multitask
Excellent Communication Skills
Forecasting
Budgets
Leadership
Advertising
Budget Management
Financial Planning
Relationship Management
Transparency
Reliability
Business Risk Management
Strategy
Account Servicing
Presentation Skills
People Management

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