Demand Generation Manager – Institutional On-Chain Infrastructure - European Union - Axiom Recruit

Description

We're looking for a senior Demand Generation Manager to build and scale a full funnel demand engine for a fast growing, category shaping tech company.

If you focus on pipeline, revenue, and conversion instead of vanity metrics, this role offers real ownership and measurable impact.

Company

Our client is a fast-growing, venture-backed technology company building secure infrastructure for institutions operating in digital assets. Their platform supports sophisticated organisations that require both flexibility and strong operational control.

With growing adoption and clear product-market fit, the business is now focused on building a scalable, data-driven demand engine.

The team is international, product-led and deeply embedded in the crypto ecosystem, with close collaboration across go-to-market, product and leadership.

What We Are Hiring

We're looking for an experienced B2B Demand Generation leader who can turn strategy into execution in a complex, technical environment.

Responsibilities:

• Define ICPs and set target segments with Sales and Product Marketing.
• Build and execute quarterly demand plans tied to pipeline goals.
• Own forecasting, budget management, and performance reporting.
• Launch and optimise multi-channel and account-based campaigns.
• Improve tracking, attribution, and conversion through structured experimentation.

Experience & Background

• 5+ years in B2B demand generation or growth, with ownership of pipeline and revenue.
• Experience marketing complex, technical products to multi-stakeholder buyers.
• Strong collaboration with Sales and SDR teams, including lead management processes.
• Hands-on executor, comfortable launching campaigns and managing partners or agencies.
• Bonus: fintech, infrastructure or Web3 exposure, ABM experience, and familiarity with longer sales cycles.

Why Join

• Competitive compensation package with attractive benefits.
• Meaningful ownership and autonomy from day one.
• Direct impact on company growth and strategic direction.
• Backed by a strong product with real market momentum.
• Clear long-term career progression.

If this aligns with your experience and ambitions, apply via the advert or contact Lumi