Asia Pacific - Singapore - Shiseido

Shiseido

Verified Company

Singapore

2 weeks ago

Posted by:

Wei Jie

beBee Recruiter

Description

Asia Pacific - Regional Business Development Manager (Distributor):

Date:18-Apr-2023

Location:
Singapore, 01, SG

Company:
Shiseido

MAIN PURPOSE

The Regional Business Development Manager is in charge of ensuring the implementation of the sales and distribution policy in order to develop our brands and turnover in his/her area.

He/she must propose local actions, within the marketing plan, to develop Shiseido group's brands and profits.

KEY RESPONSIBILITIES
-
Negotiating and implementing the annual marketing plan with each country in the region

Communicating regularly with the distributor (local market) to ensure the compliance with the

- marketing plan

Regularly reporting to the Operational Marketing teams on promotions
Ensuring the signature and fulfilment of retailer/distributor contracts

-
Tracking trends and analysing the distribution network of his/her area

Analysing the local distribution network and business results for each point of sale
Studying the prices of competing brands, recording prices and comparing them with suggested retail prices
Noting the marketing activities of competing brands
Analysing how competing brands are established on a specific market
Analysing the sales potential of a country, market, store

-
Negotiating Sales and A&P with Distributor

Manage local P&L by negotiating sales, A&P and local marketing activities with distributors
Negotiating spaces, promotions, BCs (in the stores)
Presenting sales cycles for each product
Negotiating P&L, additional investments
Negotiating promotions within the allotted budgets

-
Canvassing markets in an area

Transmitting Shiseido Group "DNA" and guidelines to agents and operators
Making onsite visits and communicating regularly with operators and agents to ensure the

- compliance with our brand images and price policy
-
Drawing up and managing a budget

Drawing up P&L for each area and customer in compliance with Cost Control guidelines
Reaching the targets set for turnover and sales margins while respecting brand images

REQUIREMENTS

Bachelor's degree, preferably in Business Studies
At least 58 years of relevant working experience, preferably dealt with distributorship previously, with experience in beauty category
Ability to manage in a matrix environment interfacing with all levels of the organisation including the global management team
Selfer, creative and strong desire to work in a highly entrepreneurial environment

Job Segment:
Regional Manager, Marketing Manager, Business Development, Manager, Management, Marketing, Sales