Marketing Analytics Lead - Singapur, Singapore - Snap Inc.

    Snap Inc.
    Snap Inc. Singapur, Singapore

    1 month ago

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    Full time $80,000 - $120,000 per year Marketing / Advertising / Public Relations
    Description

    Snap Inc. is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.

    Snap's three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world (used by 750 million people around the world every day); Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and our AR glasses, Spectacles.

    We're looking for a Marketing Science Lead to drive scaled adoption of measurement practices for a wide variety of Chinese performance advertisers as part of the Measurement Team at Snap Inc We are a team of scientists, and researchers who work in a highly collaborative environment, using our suite of tools and ad products to improve the performance of Snap's advertising platform and drive increased value for our customers.

    What you'll do:

  • As an individual contributor role the person will be responsible to build measurement programmes for the large portion of the China business to drive our products and planning best practices.
  • In addition this person will also be expected to use advanced data analytic techniques to identify the performance drivers for the campaigns including product performance, auction performance etc across Ecommerce, Gaming verticals and provide inputs for hypothesis testing to the respective vertical marketing science leaders.
  • Be the primary driver of performance improvement across our top advertisers leveraging a programmatic approach with a mix learning-agenda strategies, experimental design, causal analytics, and ads efficacy solution testing.
  • Work closely with sales and marketing teams to identify, test, and scale new ad products, features and solutions that have a positive impact on advertiser value.
  • Lead the scoping and development of custom multi-study meta analysis in partnership with Data Science and R&D to understand the relative impact of different marketing strategies across digital platforms and media.
  • Build measurement capability and advocacy across your vertical and with cross-functional partners.
  • Knowledge, Skills & Abilities:

  • Ability to structure and conduct analyses to generate insight and recommendations
  • Ability to influence senior leadership through presentation of clear and concise insights and recommendations.
  • Understanding of measurement concepts, solutions, and underlying statistical fundamentals leveraged in the ads efficacy and measurement ecosystem
  • Subject matter expertise in at least one of the following areas and familiarity with both; experimental design (sig testing, power calculation, sample design) or econometrics modeling
  • Deep expertise with at least one of the advanced analytical tools (e.g. SQL, R, Python)
  • Ability to run and execute SQL queries across a large data set.
  • Ability to run drivers analysis using data science techniques : Multivariate linear regression, Random Forest regression etc
  • A strong understanding of Snapchat and the digital advertising and measurement ecosystem
  • Minimum Qualifications:

  • Bachelor's degree in a quantitative or business field or equivalent years of experience
  • 6+ years of advanced analytics and measurement experience within a technology company, media agency, consulting firm, advertiser, or research company
  • Experience with ads measurement in user growth and acquisition or eCommerce
  • Ability to run and execute SQL queries across a large data set.
  • Fluent in English and Mandarin.
  • Preferred Qualifications:

  • Advanced degree in business, math, statistics, economics, engineering or a related quantitative field
  • Direct work experience with top performance advertisers within the China market
  • Direct work experience in analyzing large advertising auction data sets to identify performance best practices.
  • ​"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a "default together" approach and expect our team members to work in an office 4+ days per week.

    At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets. If you have a disability or special need that requires accommodation, please don't be shy and contact us at accommodations-

    Our Benefits: Snap Inc. is its own community, so we've got your back We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid maternity & paternity leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap's long-term success