Content Marketing Specialist - Singapore - Hinomi Pte. Ltd.

Description

Digital & Search Marketing (Marketing & Communications)We are seeking a versatile Content Marketing Specialist to join our team, responsible for planning and developing compelling ad content, as well as other copywriting duties related to our ergonomic furniture products.

In addition to crafting engaging narratives for advertising campaigns, this role will involve creating content for various channels such as product descriptions, marketing materials, website content, blog posts, social media, and more.

The ideal candidate will bring 3-5 years of experience in copywriting, with a strong focus on ad content planning, along with the ability to excel in a diverse range of copywriting tasks.

Responsibilities:

• Lead the strategic planning and development of ad content for diverse channels, including digital ads, print ads, social media ads, and more.
• Collaborate closely with the marketing team to align ad content with overarching brand messaging and campaign objectives.
• Conduct in-depth research on target audience preferences, market trends, and competitor strategies to inform ad content strategies and optimize performance.
• Develop clear and compelling ad copy that effectively communicates the benefits and features of our ergonomic furniture products, driving customer engagement and conversion.
• Ensure ad content is optimized for various platforms and devices, maintaining consistency in tone, style, and messaging across all channels.
• Plan and execute other copywriting tasks, including product descriptions, marketing materials, website content, blog posts, social media, and more, as needed to support marketing initiatives and business objectives.
• Edit and proofread all copy to ensure grammatical accuracy, clarity, and consistency, maintaining brand voice and messaging guidelines across all channels

Qualifications:

• Bachelor's degree in Journalism, Communications, Marketing, or a related field.
• 3-5 years of demonstrated experience in copywriting, with a focus on ad content planning and execution, ideally within the furniture or design industry.
• Proven track record of developing high-performing ad content across digital and traditional advertising channels.
• Strong understanding of advertising principles and best practices, with expertise in crafting compelling narratives and messaging strategies.
• Excellent research skills, with the ability to gather and analyse data to inform ad content strategies and optimize performance.
• Creative thinker with a passion for storytelling and creating engaging ad content that resonates with target audiences.
• Familiarity with ad management platforms, analytics tools and design software such as Adobe Creative Suite is advantageous.

If you are a talented copywriter with a passion for creating compelling content and are excited about the opportunity to contribute to our mission of promoting workplace wellness through ergonomic furniture, we encourage you to apply.

Please submit your resume and portfolio showcasing your writing samples. We look forward to hearing from youCompany information

Registration No GYour application will include the following questions:Which of the following statements best describes your right to work in Singapore?What's your expected monthly basic salary?How many years' experience do you have as a Content Marketing Specialist?Are you experienced with copy writing and content creation?Report this job advert

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