Regional Brand Manager - Singapore
1 month ago

Job summary
With RGE's acquisition of Vinda (No. 1 Tissue brand in China) and Origami (No. 1 Tissue Brand in India), we are on a mission to become the No.1 Tissue & Personal Care company in Asia-Pacific.
+Qualifications
+- Bachelor's or Master's degree in Marketing, Business, or a related field
- At least 3–7 years of experience in brand management, consumer marketing, digital strategy, or consulting,
Responsibilities
,+ < -Brand Strategy & Regional Expansion ,+ < li > Partner with the Marketing Director and country marketing leads to craft short- and long-term strategies for regional brands and innovation pipelines;Identify , size ,and prioritize whitespace expansion opportunities to accelerate portfolio growth across new channels , subcategories ,and consumer segments;/Lead /align multiple stakeholders ensuring inputs from local markets are integrated into regional brand plans;.+, + + -Consumer Insight & Concept DevelopmentlPartner with insights teams /agencies to identify emerging consumer needs , pain points,/behavioural shifts across APAC;/Work with cross-functional partners ;translate insights into compelling brand concepts functional/emotional benefits/differentiated claims;
Support concept testing/consumer validation ensure market fit/strategic alignment
+,,+ < h 4 >< b > Agency & Partner Ecosystem ManagementlHelp identify onboard/manage network best-in-class regional agency partners creative/media/digital/PR/eCommerce;;Facilitate strategic briefs/alignment meetings/performance reviews agency/partners ensure excellence delivery/Foster long-term relationships/partnerships unlock creativity efficiency/growth+/Go-To-Market (GTM) Enablement Market SupportAct as partner local teams co-develop tailored go-to-market strategies launch playbooks key initiatives;/Provide hands-on support activation planning/GTM calendar alignment/post-launch reviews business impact/learning loops;/Support capability building/local teams needed/marketing planning/media optimization/campaign rollout/
+valid_job:
Job description
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