Marketing Manager, Respiratory - Queenstown, Singapore - GSK

GSK

Verified Company

Queenstown, Singapore

1 week ago

Posted by:

Wei Jie

beBee Recruiter

Description

Site Name:
Singapore - Rochester Park

Posted Date:
Apr 9 2024

Purpose

The individual in the role will be accountable to drive profitable topline growth and competitiveness in an evolving environment, adhering to the internal control framework, local operating procedures, in alignment with the promotional and marketing guidelines.

This is a key role that will involve the development and effective execution of marketing strategies to deliver the business objectives.

This role will manage a team of 1-3 people.

Key Responsibilities

Performance Measures

Develop marketing (stakeholder engagement) strategies for portfolio aimed at driving profitable topline growth in line with GSK requirements and global strategies/plans.
Ensure effective cross functional engagement and alignment of strategies/plans with other internal disciplines including Commercial, Medical Affairs, Corp/Govt Affairs, Regulatory, Pricing, Market Analysis and Supply Mangers/Demand Managers to ensure outstanding execution.
Where relevant to the brand coordinate the development and execution (cross functionally) of Tender/Govt Procurement Strategic Plans for Marketing Brands in conjunction with Tender and Pricing Manager.
Responsible for new product launches
Monitor, analyze and evaluate market trends and dynamics to ensure competitive positioning and make necessary recommendations.
Ensure buyin of Business Unit Director, Medical partner, sales team and Brand team to the brand plans and operation plans via FRM /preCRM and Commercial Operations reviews and the drive evolution and execution of plans through the Brand Plan and Execution Plan process.
Drive the market research and analysis to drive successful strategy for Marketing and Brand portfolios where required.
Ensure development of key dashboard for each asset to track progress and highlight issues.
Control promotional expenditure, and its effectiveness. This implies that optimum profitability is the objective of promotional expenditure. Expenditure should be controlled within budget or forecast limits.
Responsible for ensuring that the Sales Teams are aligned to the core business drivers: build relationships with internal customers to ensure cross functional support for assigned products.

Metrics

To deliver Marketing Brand and Product Execution Plan outcomes and key performance indicators in line with Therapy Area Strategies.
To optimize growth and maximize revenues by brand and therapy area in the short, medium and long term.

Key Competencies

Strong knowledge of the Singapore Healthcare System
Strong marketing communication knowledge and skills.
Strong stakeholder engagement skills are important to work across commercial teams.
Demonstrated ability to manage relationships with HCP, key institutions, professional associations, decision makers and other key stakeholders.
Demonstrated ability to build and run a brand team including Sales, Medical, Regulatory, Compliance, Governance, Training and Supply and Demand.
Ability to demonstrate independence and is selfmotivated in being a change agent.
Knowledge of regulations governing disease awareness activities.
Strong facilitation and presentation skills to both internal and external stakeholders.
Consistent achievement of a Competency Level of 3 across GSK Marketing Competency Framework.

Why you?

Basic Qualifications:

We are looking for professionals with these required skills to achieve our goals:

Professional

Degree in Science/Business/Marketing Discipline and /or any relevant degree
Min 5 years in Pharma Marketing experience preferred.
Must possess sales and product management experience ideally in launching brands.
Prior experience in specialty therapy area is a plus.

Competencies

Strong Business and scientific Acumen Sound facilitator and assertive skills
Excellent interpersonal and communication skills
Demonstrated planning ability and strong organizational skills.
Selfstarter and solution oriented
Demonstrated professional and ethical behavior.
Ability to work independently.
Integrity and professionalism
Sound judgement.
People Focus
Strong analytical and project management skills

Why Us?

GSK is a global biopharma company with a special purpose - to unite science, technology and talent to get ahead of disease together - so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns - as an organization where people can thrive.

Getting ahead means preventing disease as well as treating it, and we aim to positively impact the health of 2.5 billion people by the end of 2030.

Our success absolutely depends on our people.

While getting ahead of disease together is about our ambition for patients and shareholders, it's also about making GSK a place where people can thrive.

We want GSK to be a place where people feel inspired, encouraged and challenged to