Content Marketing Coordinator - Singapore - Love, Bonito

Love, Bonito

Verified Company

Singapore

3 weeks ago

Posted by:

Wei Jie

beBee Recruiter

Description

About us
Love, Bonito is a digital-first company on a mission to empower the everyday Asian woman and inspire self-confidence.

We are the leading direct-to-consumer womenswear brand, headquartered in Singapore, with an omni-channel presence across Indonesia and Malaysia, a retail franchise in Cambodia, and are fast expanding into international markets namely Hong Kong SAR China and United States of America.

Founded in 2010, we are proudly female-founded with more than 70% female representation across our organisation, leadership and STEM roles (#girlpower).

We raised a US$50M Series C round in 2021 and know that we're on the cusp of something great, where we're working towards becoming the most thoughtful brand globally, for the Asian female consumer, especially when it comes to our products, community and experiences.

There's a lot more work to be done with all of our exciting plans.

So we're looking to team up with people who are wildly passionate about making an impact and be part of a dynamic team, in a workplace with no corporate BS (yes, you read that right).

The team:

The Love, Bonito team is a passionate, dynamic, innovative and fun-loving family.

From fashion-lovers, savvy marketers to tech whizzes, we have a diverse team of talented individuals with one unified focus - our customer, the Love, Bonito woman.

She is at the heart of everything we do.

We pride ourselves in always taking an innovative, data-centric yet considerate approach to creating the right experiences, products, and content for her.

With big dreams and a grand mission, we're looking for great like-minded people to join us - people who are as passionate, fearless and entrepreneurial.

If you're looking for a dynamic, no corporate-BS environment to learn, grow, and really make an impact, we could be the perfect fit for you

The Role:

Love, Bonito's vision is to be the most thoughtful brand made for the Modern Asian Woman - and that thoughtfulness imbues everything we do, and comes across most importantly in how we communicate with our customers, excite them with stories about our products & values, win their trust and ultimately, build relationships with them.

Love, Bonito is looking for a quick-witted, detail-oriented, empathetic content writer who is, at heart, a storyteller.

This person is key in painting a visual picture of what LB looks and feels like - always thinking out-of-the-box while internalising the LB voice and point of view; our raison d'etre even as we operate in a noisy, crowded fashion world.

Occupying that mind space, this person must draft sharp & engaging copy across omnichannel platforms, effectively communicating our "why" in everything from printed collaterals, to eDMs and beyond.

Ultimately, you will be part of the pioneering team to transform Love, Bonito to become the best and most thoughtful content hub for women for all things fashion and lifestyle.

Main responsibilities:

Collaborate with country marketing teams and other stakeholders on crafting copies for all brand needs to ensure consistency of Love, Bonito voice and meet key deadline
Study and understand the nuances of local country lingos to ensure content is written to relate to and capture local audiences
Developing and adapting content from HQ, relevant for local audiences in countries
Ensure content is fresh, SEOdriven, discoverable for our audience, and meets larger business goals
Research and evaluate competitor marketing with a focus on content
Proofreading content for errors and inconsistencies
Editing and polishing existing content to improve readability
Articulating business objectives and support by providing messaging solutions.
Be an integral part of establishing Love, Bonito's brand voice and perpetuating this on multiple platforms & channels, along with the rest of the Creative team
Keep abreast of fashion and editorial trends and vocabulary
Edit and proofread copies as needed

Requirements:

Min years professional writing and content strategy experience at a brand, network, website, or agency
A passion for marketing and storytelling with a strong consumer instinct
Experience working within a defined brand voice
Proven editing and copyediting skills
A passion for writing, storytelling and appreciate a precision of language
A passion for the brand and empowering women
An interest in fashion and general female consumer products
An ability to think & work strategically and systematically
Strong problemsolving skills and an ability to think out of the box with solutions that are scalable, sustainable, yet most costefficient
A selfstarter, proactive and handson approach. Get it done right, and fast
Strong project management, multitasking and execution abilities
Strong communication skills to inspire and influence internal stakeholders (HQ or Markets)
A fun, energetic and charismatic personality

Benefits
Flexible Work Arrangeme