Digital Marketing Executive - Singapore - CASA CONCETTO PTE. LTD.
Description
Home Furnishings products that encompass items such as Sofas, Dining Tables,Chairs, Coffee Tables, and more.Roles and Responsibilities
- Plans create and develop engaging social media content, schedules/ calendars, and campaigns (paid & organic)
- Plans & manages social marketing calendars and schedules/uploads approved content on social media platforms such as Facebook, Instagram, and TikTok, in line with content ideas and campaigns for bands and products.
- Develop compelling ad copies that effectively engage and convert.
- Copywrites and assists in messaging all marketing collaterals and PR material.
- Manages social media platforms/communities by crafting appropriate responses to social media posts and discussions.
- Analyses competitor activity and researches social media opportunities that are beneficial for brands and businesses.
- Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, etc)
- Research market trends, brand audiences and competitors, and endtoend consumer journeys to drive engagements and conversions.
- Other adhoc duties as assigned
The Successful Applicant
- Degree or Diploma in Marketing and Communications or a related field
- Familiarity with Adobe Illustrator, Photoshop is needed
- Google/Facebook Analytics Key metrics. Focus on various parts of the website to advise the team on betterperforming and underperforming areas and products
- Handson experience in managing and maintaining eCommerce websites/portals.
- Handson experience with online campaign builds, management, analysis, and optimization
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