- Lead and deliver a unified brand partner marketing strategy that unlocks more business value to both brands and Sephora.
- Strategic lead for all brand partners; owning key brands' relationship outright for ~20-25 priority brands as per aligned with Merchandising. Develop a keen understanding of the brands' businesses, priorities, and products.
- Navigate conversations with and advise senior-most marketing leaders in the brands' organizations on both the strategic and tactical level.
- Advise the brands on how to win at Sephora from an omni-channel marketing standpoint, including sampling strategy, social media strategy, co-op advertising, and consumer messaging to achieve mutually beneficial business objectives.
- For select brands with limited marketing means, advise on general marketing strategy and the best use of the brand's marketing resources, both inside and outside of the immediate world of Sephora
- Lead and drive overall brands' sampling strategy with strong focus on procuring for Rewards Boutique followed by other Sephora led marketing levers.
- Develop strong partnerships, securing brand participation in relevant Sephora marketing programs.
- Analyse and report on Sephora and brand ROI for collaborative marketing programs and sampling investments. Utilize data to make recommendations to deliver win-wins for both the brands and Sephora.
- Identify opportunities for new co-op marketing programs and partnerships. Build the busi-ness case to develop new ideas and innovations.
- Serve as the go-to marketing contact for the Sephora merchandising leads.
- Build reciprocal partnerships cross-functionally in a highly matrixed organization: merchan-dising/brands, e-commerce, growth marketing, retail operations, training, and education, creative, CRM & loyalty and analytics teams.
- Employ a strategic approach to process; organize and divvy up work effectively.
- Serve as mentor and role-model to junior team members and cross-functional partners, even if don't have a direct-reporting relationship.
- 7+ years related experience in marketing/advertising, ideally loyalty or retail with some digital experience.
- Ability to both think big picture and be a visionary/idea generator - leading program vision and planning while also getting involved in the details of program execution.
- Experience managing a budget.
- Experience working with cross functional partners or clients to meet their business needs.
- Ability to organize and manage multiple detail-oriented projects and to meet deadlines.
- Willingness to approach projects with a can-do attitude and create process where there isn't one.
- Proficiency in Word, Excel, and Power Point.
- The people. You will be surrounded by some of the most talented leaders and teams – people you can be proud to work with.
- The learning. We invest in training and developing our teams, and you will continue evolving and building your skills through personalized career plans.
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Senior Manager, Brand Partner Marketing - Singapur, Singapore - Sephora Digital SEA Pte Ltd
Description
Position
Senior Manager, Brand Partner MarketingProfile
At Sephora we inspire our customers, empower our teams, and help them become the best versions of themselves. We create an environment where people are valued, and differences are celebrated. Every day, our teams across the world bring to life our purpose: to expand the way the world sees beauty by empowering the ExtraOrdinary in each of us.
We are united by a common goal - to reimagine the future of beauty.
The opportunity:
About the Team
Our Marketing team aims to inspire and connect people through meaningful storytelling, always pushing the norms and boundaries, one person, one community at a time.
We are a strategic team of big thinkers and creatives who truly work interdependently to stimulate demand and driving traffic to our network. From developing marketing strategies, designing toolkits, connecting local consumer insights to our expertise & selection, planning our loyalty program, writing copy to building exciting in-store experiences, we are constantly finding ways remind beauty lovers why Sephora is extra-ordinary and cement our place as an authentic beauty expert.
Your Role at Sephora
As a Senior Manager, Brand Partner Marketing, you will be responsible for establishing marketing plans for Sephora brand partners that drive sales and keep Sephora competitive and beloved by clients. Reporting to the Director, Integrated Marketing, you will partner with brands to optimize programs using Sephora's marketing levers. In addition, you will serve as:
Brand Marketing Advisor
Collaborative and Marketing Programs
Cross-Functional Leadership
We would like to hear from you if you have/possess...
While at Sephora, you'll enjoy...
You can unleash your creativity, because we've got disruptive spirit. You can learn and evolve, because we empower you to be your best. You can be yourself, because you are what sets us apart. This, is the future of beauty. Reimagine your future, at Sephora.
Sephora is proud to be an equal opportunity workplace for all. We do not discriminate in recruitment, hiring, training, advancement, or other employment practices. We celebrate diversity and are committed to creating and fostering an inclusive environment for all employees.
