Aarthi Naini

I am a marketing professional with extensive experience in driving growth through digital channels and implementing successful marketing strategies.

Throughout my career, I have gained expertise in product marketing, content marketing, strategic planning, and marketing communications. I am proficient in Go-To-Market strategies and data analysis and have experience in conducting extensive market research to improve product offerings.

In my most recent role as a Product Marketer at 500Apps, I developed successful product positioning, messaging, and high-value marketing collateral that led to an impressive 28% increase in overall product adoption. I also utilized SEM ads to drive website traffic, resulting in a 20% increase in click-through rate. Furthermore, by analyzing industry trends and mapping competitors, I contributed to a 5% increase in conversions and implemented a new social media strategy that resulted in a 50% increase in engagement and followers. 

As a marketing professional with a proven track record, I am confident that my expertise in various marketing strategies and my passion for marketing make me a great candidate for any marketing role

I have a Bachelor of Arts in Mass Communication & Journalism from Osmania University in India, and I am currently pursuing a Master of Science in Management (Marketing) at Singapore Management University.