About Amber Tay:
Hello! I recently graduated from NUS with a major in Communications and New Media and a minor in Cultural Studies. My experience includes being a Creative Lab (digital content) intern at Mediacorp and a Public Relations Intern at Golin. I was also the Editor-in-Chief of The Ridge Magazine and a writer for CNMTypes.
Experience
Public Relations Intern, Golin
05/2022 – 08/2022 | Singapore, Singapore
- Copywrote and determined 6 social media content angles for a client's Instagram account
- Gained insights within the local market for US multi-national companies to analyze competitors' marketing strategies
- Researched and presented media reports on possible clients to the Golin team
- Brainstormed possible media content and events for Golin clients
- Liased with external vendors and KOLs to coordinate logistics and media outreach
Creative Lab (Digital Content) Intern, Mediacorp
01/2022 – 05/2022 | Singapore, Singapore
- Edited and created graphics for promotional video content of a Channel 5 drama series
- Brainstormed, storyboarded, and scripted promotional content for Mediacorp channels
- Assisted digital creative team in promotional shoots for TV, Radio, and other online platforms
Education
Major in Communications and New Media, Minor in Cultural Studies, National University of Singapore
2019 – 2023 | Singapore, Singapore
- FASS Dean's List: Awarded the 2022 Dean's List certificate in recognition of outstanding academic performance
International Baccalaureate Diploma, Yew Chung International School
2017 – 2019 | Shanghai, China
- Community recognition award for constantly seeking ways to improve oneself
- Community recognition award for effective communication
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