Ashika Wong

As a Business Marketing Strategist, I specialize in crafting impactful marketing strategies, narratives, content, and campaigns to drive key company initiatives in the APAC region. My approach combines industry and consumer insights, competitive expertise, and innovative thinking to deliver solutions that fuel growth, enhance engagement, and boost customer retention across a variety of audiences and markets.

With over a decade of diverse experience spanning media, advertising, tech, product marketing communications, and the digital landscape, I have consistently demonstrated my ability to build and expand marketing communications in diverse markets and segments. I have a strong track record of successfully overseeing multiple brands and campaigns within the parent brand's framework, in addition to forging strategic partnerships with prominent regional brands and stakeholders. My passion for sustainability, innovation, and entrepreneurship drives my commitment to leveraging my skills and expertise for the betterment of society and the environment.

• 11+ years of experience in Ad Tech, eCommerce, Fashion Tech, venture-backed startup industries
• Expert in b2b and b2c content and product marketing, as well as APAC market insights and strategy

• Bachelor of Arts in Journalism
• Associate Degree in Business Administration