Lawrence Hu

Hello!

Lawrence is a well-versed 360 art-based creative with over 15+ years of invaluable integrated digital and advertising expert. 

He believes the 3 key factor in a great ideation campaign are:

• Keeping it simple
• Creating impact
• Making it memorable

Along his career, he has helped many enterprise client problem-solved the briefs and successfully roll out multiple big and small campaign effectively. From SCB, AMEX, SIA, IKEA, CALTEX, BIO-TECH Precision Fermentation, FMCG etc, he had strive for creative excellence, winning pitches and advertising awards with his powerful visual conceptualisation that transcend into effective real work.

His highly skilled knowledge of Adobe Creative suit like Photoshop, InDesign and Illustrator also added to his advantage. Often time he'll sketch out his ideas in notebook to get faster buy-in and brief his team what to do without time wasting and compromise standard.

He lead and guide his art director and motion graphic designer, setting high expectation and ensuring proper processes are met with reviewing of work and WIP each week to achieve KPI. He believes imparting proper values, flexibility to get things done, sharing knowledge and collaboration helps establish leadership quality, problem-solving and teamworks.

In his spare time, Lawrence regularly travels... (especially bali for the beaches), 10K run to keep fit and hunting for the best carbon plated racer for the ultimate run and be free 😜

Senior Creative Art Director

TurtleTree 
Jul 2021 - Mar 2023 
1 yr 9 month

Skills: Creative Lead (Art) · Digital Campaigns · Digital Media · Problem Solving · Creative Ideation · Concept Art · Campaigns · Creative Direction · Photoshop · Integrated Marketing · Adobe Creative Suite · InDesign · Art Direction · Online Advertising · Creative Strategy · Brand Implementation · Brand Awareness · Social Media

_____________________________

Creative Art Director
TBWA\ Group Singapore
Full-time Sep 2006 - Jun 2020 
13 yrs 10 month

Skills: Creative Agencies · Digital Campaigns · Digital Media · Problem Solving · Creative Ideation · Concept Art · Campaigns · Creative Direction · Advertising · Photoshop · Outdoor Advertising · Adobe Creative Suite · InDesign · Concept Development · Art Direction · Online Advertising · Direct Marketing · Creative Strategy · Brand Development · Adobe Photoshop · Adobe Illustrator · Brand Awareness · Digital Marketing

_____________________________

Senior Designer / Art Director
Ogilvy 
Jan 2001 - Dec 2005 
5 yrs

Skills: Creative Agencies · Problem Solving · Concept Art · Photoshop · Adobe Creative Suite · InDesign · Art Direction · Adobe Photoshop · Adobe Illustrator · Adobe InDesign · Graphic Design

NAFA 

Diploma in Advertising and Graphic Design
1995 - 1997