Bhumika Keswani

I am an MSc in Marketing Management and Digital student at ESSEC Business School, Singapore. As a part of the program, I am currently working on live projects with brands like Vogue, Macallan, and NCS.

I have previously worked with an Indian MNC called Reliance Ltd. Where I managed the following things-

Developed and executed social media strategies that increased brand awareness and engagement by 25% for both B2B and B2C audiences.

Initiated and managed an institutional sales LinkedIn page, resulting in a 50% increase in lead generation and a 15% increase in conversions.

Designed and executed a comprehensive social media calendar to ensure consistent and impactful messaging, resulting in a 20% increase in social media engagement.

Devised a detailed plan for a successful SEM campaign and generated innovative content ideas for effective advertisements, resulting in a 30% increase in website traffic.

As a consumer marketing intern at Reliance Industries, I developed and executed social media strategies for both B2B and B2C audiences, resulting in a 25% increase in brand awareness and engagement. Additionally, I launched and managed an institutional sales LinkedIn page, which increased lead generation by 25% and conversions by 20% through innovative content strategy and SEO optimization. I also designed a comprehensive social media calendar, resulting in a 20% increase in a social media interaction, and executed a successful SEM campaign, which achieved a 30% increase in website traffic. I collaborated with cross-functional teams to create compelling content for social media and SEM campaigns, leading to a 25% increase in click-through rates and a 20% increase in conversion rates.

I'm currently studying at ESSEC Business School in Singapore, pursuing a Master of Science degree in Marketing Management and Digital with a specialization in Luxury Marketing and Digital Marketing. Some of the relevant coursework I've taken includes Luxury Brand Management, Inbound and Content Marketing, Marketing Analytics, Retail Management in Luxury Industry, Innovation in Luxury, and Sustainability Marketing. As a part of the program, I am working on live projects with brands like NCS for which we are creating a social media calendar as well as curating and posting the content. I am also working on a project with Vogue Singapore and Macallan Singapore. I'm excited to continue learning and growing in this field.