Chairat Larpchavanon

• Managed the overall strategy and implementation of digital platforms for Onboarding, Access, Security, Serve and 3rd parties integration.
• Oversaw the integration and management of third-party tools (ex. AppsFlyer, Adobe Analytic) and services to enhance platform functionality and customer experience.
• Collaborated with cross-functional teams, including product manager, marketing, design and GTO to ensure alignment and success of product development.
• Analyzed product metrics and engagement data to identify opportunities for improvement and optimize customer engagement and conversion rate.
• Developed and managed platform budgets, timelines and resource allocation to ensure successful project completion within scope and timeline.

Achievements

• Managed and Delivered 5MM digital banking enhancement for China, Indonesia, Malaysia, Singapore, Thailand and Vietnam.
• Implemented employee rewards and recognitions program to UOB TMRW.

• Managed 1 billion usage digital banking products across APAC & EMEA.

• Assessed market trends and designed regional product roadmap.

• Designed next-generation digital banking product with financial benefits.

• Championed digital product development from conceptualized to implementation.
• Transformed analog products/processes into digital resulting in cost saving and operation efficiency.

Achievements

• Launched and Drove e-Statement penetration with $43MM saved per annum.
• Launched and Drove mobile push notification with $2.7MM saved per annum.
• Implemented online Chat with $2.1MM saved per annum.
• Implemented Mobile Banking Statement with $2MM saved per annum.
• Integrated with BING, SalesForce and BIG Data.

• Developed and executed digital marketing strategies to increase online engagement and drive digital penetration.
• Analyzed market trends and conducted competitor research to identify opportunities for growth and improvement.
• Collaborated with cross-functional teams to engage and align on execution plan.
• Utilized digital eco-system to promote and branding across APAC.
• Utilized analytics tools to track and measure the effectiveness of digital engagement and adjust strategies accordingly.

Achievements

• Achieved 10% growth of digital usage and 5% engagement per annum for APAC.
• Launched best practice digital usage and engagement playbook.

• Managed a team of digital banking professionals to ensure high-quality service delivery and customer satisfaction.
• Collaborated with cross-functional teams to identify and implement new digital platform and services.
• Analyzed digital trends and identify business opportunities for improving digital banking services.
• Worked closely with senior leaderships to develop and execute on the bank’s overall digital strategy and vision.

Achievements  

• Implemented global e-Statement and 3D secured across APAC.
• Integrated online banking with google search engine.

• Managed project timelines, budgets, and resources within target.
• Collaborated with cross-functional teams to identify business requirement and financial benefits.
• Communicated project progress and updates to senior stakeholders and executives.
• Identified and mitigated project risks to minimize impact on timeline and budget.

Achievements  

• Implemented online payment gateway with major local providers (DTAC, Counter Services, MPAY, Tesco Lotus and Thai Post)
• Integrated online payment gateway and online banking services with core banking platform.
• Implemented Citi Mobile Banking and Global Vision.
• Implemented CitiGold Online.
• Implemented 2 ways SMS functionalities.
• Implemented Citibank Online with customer experience.
• Launched CitiLoan product with 47 branches.