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Chelsea Yap

Chelsea Yap

Employer Branding Associate

Technology / Internet

Singapore

Social

About Chelsea Yap:

I graduated from NTU Communication Studies one year ago, and currently doing Branding for Google. During my 4 years in university, I did 7 internship experiences in the tech space ranging from start ups to hyper growth companies and global companies (Shopee, TikTok, AWS).

I love impactful work, especially when it involves solving customer problems with technology. I have experience accomplishing this through my past roles: product marketing, sales, project management and currently employer branding.

Outside of work, I am passionate about content creation on social media, focusing on topics such as entry level career guidance and solo travel. 

I’m always happy to connect with like-minded people. Reach out if you want to talk more about emerging tech or career development at an entry level!
 

Experience

Google – Employer Branding Associate Trainee, APAC                            

  • Selected as one of 40 Digital Marketing trainees, undertaking 1 year of training at Google Singapore 
  • Spearheaded organic social marketing campaigns across all social media channels, achieving 11x higher engagement on Linkedin and 173% on Facebook than channel benchmarks
  • Coached 100+ Googlers on LinkedIn optimisation best practices, leading to 9% increase in job applications 
     

Education

Nanyang Technological University, Bachelor of Communication Studies    

Organisations/Awards: Top Student Paper Award at AEJMC International Conference for FYP Quantitative Research Paper, Stage Manager of annual theatrical production overseeing 40+ crew members

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