Cheryl Lim

An inquisitive eclectic.

To me, being open-minded is one of the most important characteristics one can possess. I hence always strive to discover different ideas as I find joy in learning new beliefs. 

A fulfilling day is one where I get to meet new people - I absolutely love the thrill of it as forging new relationships hits the spot in my heart. 

During my free time, the inner hobbyist photographer in me emerges and I can be seen roaming around Singapore with my beloved camera. Finally, watching plays and films are my ultimate favourite ways to unwind.

For more information of my work experience, please visit my LinkedIn profile at: linkedin.com/in/cheryllimxiaole

1.SG Enable 

• Assistant Manager, i'mable Collective (April 2024 - Present)
• • Executed the initiation of a prototype project aimed at supporting the training and employment of artists and craft makers with disabilities through the creation of merchandise
• Assistant Manager, Public Education (June 2023 - March 2024)
• • Led on-ground disability awareness initiatives such as educational game stations and an interactive installation which garnered high levels of engagement and positive feedback 
  • Oversaw the grant management of six new public education projects to promote disability awareness in the community and school settings, which includes project assessment, support for grantees, and grant administration
  • Coordinated stakeholder management with key partners such as social service agencies, social enterprises, special education schools, and government agencies to drive disability inclusion initiatives 
  • Collaborated with two Institutes of Higher Learning (IHLs) to integrate disability inclusion into school settings by providing mentorship to students for disability awareness final year projects
  • Executed vendor management with creative agencies to oversee the design and production of public education collaterals

2. National University of Singapore

• Senior Executive, Corporate Communications & Engagement (October 2022 - March 2023)
• • Delivered communication tasks such as the design and development of circulars, EDMs, and corporate slides, as well as photography, to effectively engage stakeholders
  • Headed the initiation of a website revamp project, overseeing timeline, budget, stakeholder, and vendor management to develop a comprehensive project plan for the team 
  • Organised highly engaging events, including a town hall meeting for over 300 staff and a staff bonding activity, resulting in improved employee engagement and positive feedback
  • Oversaw a high volume of enquiries from internal and external stakeholders by delivering prompt responses, resulting in high levels of satisfaction
  • Facilitated a visit from an international institution to achieve increased partnership interest

3. National Heritage Board

• Assistant Manager, Education & Community Outreach (October 2020 - March 2022) 
• [Project Management] 
  I was the project lead for three exhibitions: 
  1. Street Corner Heritage Galleries: Kampong Gelam
  2. Travelling Exhibition: The World of Heritage Conservation
  3. Street Corner Heritage Galleries: Little India 
  
  • Oversaw all aspects of exhibition-making which include exhibition design, fabrication, installation, de-installation, maintenance, and vendor management
  • Delivered media previews for the launch of two exhibitions and secured wide mainstream media coverage for NHB’s projects
  • Directed timeline management and guided the team to meet project milestones and deadlines
  • Administered budget management to ensure the successful delivery of projects
  • Facilitated interviews with contributors and stakeholders for content development
  • Executed partner management to secure venue sponsorships for the exhibitions
  • Conducted stakeholder management to acquire new and fruitful partnerships for NHB
  • Provided creative direction for photo and video shoots used as exhibition content
  
  [Programmes Management] 
  I oversaw outreach programmes for three community galleries:
  1. Geylang Serai Heritage Gallery
  2. Kreta Ayer Heritage Gallery
  3. Our Tampines Gallery
  
  • Oversaw budget management and successfully piloted fresh and engaging public outreach programmes targeted at a wide variety of audiences 
  • Diversified the programme offerings by implementing digital and phygital programmes to effectively engage the public during COVID-19 
  • Executed partner and vendor management to forge new community partnerships for NHB
  • Mentored and collaborated with junior staff to ensure smooth project deliveries
  • Designed marketing collaterals to publicise NHB’s outreach programmes
• Intern, Festivals & Precinct Development (February 2020 - July 2020)
• [Key projects]
  1. Singapore Heritage Festival (SHF)
  • Proactively contributed to the first-ever digital edition of the SHF through the operational coordination of programmes 
  • Liaised closely with SHF partners to ensure the success of festival programmes
  • Administered email account management and effectively attended to queries received 
  
  2. Singapore Night Festival (SNF)
  • Executed social media duties including comment management for SNF's social media channels to respond to queries received 
  • Assisted in an SNF project collaboration with Singapore Management University's (SMU) Arts and Culture Management undergraduates to provide students with a hands-on action learning social media project
  
  3. National Day 2020 Light Up 
  • Collaborated with the team to execute the light up of 10 national monuments and arts and cultural institutions for Singapore's 55th birthday 
  
  4. Bras Basah.Bugis (BBB) Placemaking
  • Conducted stakeholder and partnership engagement initiatives in the Bras Basah.Bugis precinct to contribute to a vibrant arts, heritage and design district 
  • Proposed new and creative event ideas to boost the development of the BBB precinct 
  • In charge of updating the BBB website consistently with upcoming events
  • Produced visuals and photographs for BBB’s website and social media channels, namely Facebook and Instagram, which were top-performing to increase social media performance
  • Involved in social media content planning with duties comprising of crafting copies, as well as copyediting existing and upcoming content
  • Monitored social media performance, and took the initiative to propose and execute new social media strategies to improve engagement

4. Text100

• Marketing Communications Intern (May 2018 - August 2018)
• • Consistently maintained up-to-date media lists of journalists 
  • Executed daily media monitoring, and tracked industry and competitor information
  • Conducted in-depth research and compiled various reports in the form of newsletter reports, monthly reports, event coverage reports, quarterly reports, etc
  • Conscientiously undertook crisis management which involved consistent news monitoring and generating of reports
  • Drafted a press release for Propell Asia that secured coverage from top-tier daily and technology publications like The Business Times, The Straits Times, and e27
  • Created innovative social media content on Facebook, LinkedIn, and Twitter which were top-performing to elevate clients’ social media presence
  • Provided artistic direction for social media micrographics and infographics
  • Conducted social media performance analytics and took the initiative to suggest ways to improve engagement
  • Coordinated a media event for Lenovo and was involved in media invitations, managing influencers, event photography, and post-event coverage reports
  • Assisted in video production projects for Propell Asia and Jr.NBA Asia where I assisted in being a camera assistant and host respectively

5. Actually

• Retail Associate (December 2016 - January 2018)
• • Delivered exceptional customer service with attentiveness and enthusiasm, resulting in positive feedback and satisfaction from customers
  • Conceptualised creative visual merchandising ideas, resulting in increased sales performance
  • Meticulously performed cash duties
  • Diligently executed store inventory management and conducted thorough stock-taking processes

6. Seek Official

• Retail Associate (November 2015 - August 2016)
• • Delivered exceptional customer service with attentiveness and enthusiasm, resulting in positive feedback and satisfaction from customers
  • Diligently executed store inventory management and conducted thorough stock-taking processes

Nanyang Technological University (Singapore)

Bachelor of Arts in Sociology with Honours (Distinction) with a Minor in Communication Studies