Daniel Redha

Dynamic and passionate marketing professional with a proven track record in lead generation and conversion, consistently surpassing revenue and business targets. Skilled in customer relationship management and developing effective marketing strategies in collaboration with sales leadership to target enterprise brands. Demonstrated expertise in B2B marketing, budget planning, content marketing, event/experiential marketing, PR, strategic partnerships, team management, and stakeholder engagement. Highly analytical and data-driven, committed to continuous improvement and optimizing campaign results. Focused on creating exceptional customer experiences throughout the sales process.

Regional Customer Activation & Marketing Business Controller

Hennes & Mauritz

Jan 2023 - Present

• Achieved outstanding success spearheading customer activation strategy with customer-centric targets and KPIs related to base, experience, loyalty, brand, and media revenue.
• Collaborated with Global Marketing Controller and CRM to meet KPIs.
• Aligned customer goals with financial objectives for maximum ROI.
• Coordinated budget process, ensuring successful goal delivery.
• Monitored spend and performance for impact.
• Worked with cross-functional teams and analysts for informed decision-making.
• Consistently updated KPI scorecards.
• Supported regional procurement processes, ensuring cost control and significant savings for the company.

Marketing Lead

LatitudePay Asia

Sep 2021 - Jan 2023

• Accomplished marketer skilled in digital marketing and strategic planning, leading a cohesive team for successful cross-channel campaigns. 
• Proficient in budget forecasting, executing marketing strategies for new merchant and customer acquisition, and analyzing media and community sentiment to optimize engagement. 
• Strong in creating compelling event content and staying updated on marketing communication best practices. 
• Results-driven Account Manager with a focus on anchor and strategic merchants.

Head of Sales and Marketing

Aurora

Feb 2021 - Sep 2021

• Established the inaugural outlet in the prime South Beach CBD location. 
• Pioneered successful sales and marketing campaigns with a focus on customer acquisition. 
• Analyzed trends through CRM system (Zingfit) for improved communication and innovative initiatives. 
• Consistently achieved sales targets, building strong relationships with members and corporate accounts. 
• Led lucrative cross-collaboration campaigns with corporate partnerships. Supported talent team in meeting sales goals. 
• Actively represented sales and marketing during meetings, driving continuous process improvement to boost studio revenue.

Studio and Sales Manager

Revolution

Sep 2020 - Feb 2021

• Achieved remarkable 250% sales revenue growth in 4 months, generating $1,857,000 in sales.
• Influenced expansion to a second outlet in Orchard Road based on profitable sales performance.
• Successfully established corporate accounts, organized engaging events, and conducted visits to enhance customer acquisition.
• Utilized CRM system (Zingfit) to analyze trends, optimize communication, and lead new initiatives.
• Consistently met sales targets, fostering strong membership acquisition.
• Cultivated valuable relationships with customers and corporate accounts, contributing to ongoing success.
• Oversaw loyalty programs for increased customer retention.
• Supported cross-functional teams, driving a cohesive work environment and achieving sales goals.
• Actively contributed to optimizing overall studio revenue through continuous process improvement.

Relationship Manager

The Ring

May 2019 - Sep 2020

• Achieved an impressive 250% sales revenue growth in just 4 months, generating $210,000 in sales. 
• Played a key role in influencing the business expansion to a second outlet due to strong sales performance in the first half of 2019. 
• Proven ability to manage sales targets effectively, fostering strong membership acquisition. 
• Skilled in sourcing and maintaining relationships with new and existing members and corporate accounts. 
• Successfully overseen loyalty programs and initiatives to boost customer retention.
• Collaborated with cross-functional teams, notably the personal training team, to meet sales targets. 
• Actively represented sales during meetings, driving continuous process improvement to optimize overall gym revenue.

Relationship Consultant

Virgin Active

Oct 2018 - May 2019 
 

• Top performer with consistent achievements in highest monthly Membership, Personal Training, and Refer-a-Friend sales. 
• Effective team builder and collaborator, driving excellence across social media and telemarketing platforms. 
• Strategic in acquiring corporate accounts and organizing impactful office events to enhance customer acquisition. 
• Analytical approach using CRM system (Gladstone) for optimized communication.
• Committed to exceeding sales targets and fostering overall business growth.

Republic Polytechnic 

Mobile Software Development, Information Technology 

May 2013 - May 2016