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Tampines Estate
Debbie Sim

Debbie Sim

Marketing Analytics Full-Time Student at SMU

Marketing / Advertising / Public Relations

Tampines Estate

Social

Services offered

I am Debbie Sim , a penultimate undergraduate from Singapore Management University (SMU) with a specialisation in Marketing Analytics. I enjoy problem-solving and having to exercise my critical thinking skills. Often described as an extroverted and a conscientious individual, I take pride in my everyday tasks and is highly valued as an effective communicator and a team player.

Data analytics
Marketing analytics
Approximate rate: SGD$ 12 per hour

Experience

Business Development Intern (Fashion) at Shopee                                                                                          2023 Jan – 2023 Apr

  • Relationship management with key sellers; pitched about spike days campaign plans and provided personalised recommendations based on sellers' business model 
  • Assisted with microsite collections for campaigns using self-served tools (e.g. datasuite) as part of the category's strategy to drive revenue through ease of browsing
  • Conducted quantitative and qualitative research to provide sellers with insights on the latest fashion trends

Platform Operations Intern at NTUC Fairprice Co-operative                                                                         2022 May - 2022 Aug

  • Provided data-driven insights and recommendations using Google Analytics
  • Assisted in the execution of promotions and content setup via web and app for Fairprice Online
  • Worked with multiple stakeholders from different business units for smooth execution of campaigns

Marketing Intern at OCBC Bank                                                                                                                           2019 Sept – 2020 Feb

  • Spearheaded key campaigns (includes following up with agencies on deliverables and clearing assets with Editorial team)
  • Creation of marketing assets (e.g. Copywriting of eDM/banners/ SMS)
  • Key support for self-serve tools (e.g. IBM Cloud, Backoffice) 

Education

Singapore Management University (SMU)                                                                                                Bachelor of Business Managements with High Merit                                                                               2020 Aug - Present

  •  cGPA of 3.34/4.00
  • Specialized in Marketing Analytics 
  • Semi-finalist of Lazada Case Competition 2021

HEC Montreal (Canada) Fall 2022 Student Exchange Program                                                                  2022 Aug – 2022 Dec

 

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