Debbie Sim
Services provided: General Marketing , Data Analytics
About Debbie Sim:
I am Debbie Sim , a penultimate undergraduate from Singapore Management University (SMU) with a specialisation in Marketing Analytics. I enjoy problem-solving and having to exercise my critical thinking skills. Often described as an extroverted and a conscientious individual, I take pride in my everyday tasks and is highly valued as an effective communicator and a team player.
Experience
Business Development Intern (Fashion) at Shopee 2023 Jan – 2023 Apr
- Relationship management with key sellers; pitched about spike days campaign plans and provided personalised recommendations based on sellers' business model
- Assisted with microsite collections for campaigns using self-served tools (e.g. datasuite) as part of the category's strategy to drive revenue through ease of browsing
- Conducted quantitative and qualitative research to provide sellers with insights on the latest fashion trends
Platform Operations Intern at NTUC Fairprice Co-operative 2022 May - 2022 Aug
- Provided data-driven insights and recommendations using Google Analytics
- Assisted in the execution of promotions and content setup via web and app for Fairprice Online
- Worked with multiple stakeholders from different business units for smooth execution of campaigns
Marketing Intern at OCBC Bank 2019 Sept – 2020 Feb
- Spearheaded key campaigns (includes following up with agencies on deliverables and clearing assets with Editorial team)
- Creation of marketing assets (e.g. Copywriting of eDM/banners/ SMS)
- Key support for self-serve tools (e.g. IBM Cloud, Backoffice)
Education
Singapore Management University (SMU) Bachelor of Business Managements with High Merit 2020 Aug - Present
- cGPA of 3.34/4.00
- Specialized in Marketing Analytics
- Semi-finalist of Lazada Case Competition 2021
HEC Montreal (Canada) Fall 2022 Student Exchange Program 2022 Aug – 2022 Dec
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