Divya Vijay

A self-motivated individual seeking to achieve her personal best in the world of media and communications. Always ready to accept creative opportunities, works with heart, and does not shy away from challenging roles.

Digital Marketing Executive
ReferReach | May - Nov 2022

• Responsible for the completion of copy for all branding collateral as well as app optimizations and new features
• Content creation: Helped to achieve a higher engagement rate of 20% and a significant increase in followers on LinkedIn and Twitter
• Worked closely with the UX/UI and Development Team to plan and execute the development of product concepts, user testing, in-app copywriting, and more
• Responsible for the creation of newsletters: Drove 400 organic sign-ups in just 4 months
• Part of the team representing ReferReach as the Official Networking App at Coinfest Asia 2022, the first and biggest crypto festival in Asia
• Worked on an SEO project with the Marketing Lead to drive website traffic, achieving a 25% increase in website traffic
• Planned in-person and virtual networking events in the Web3 space

Marketing Copywriter
Halza | 2021 - 2022

• Responsible for the completion of copy for all branding collateral and social media channels
• Worked closely with the Graphic Designers on creative campaigns to ensure copy and visuals were consistent
• Google ads: Copywriting ad creatives and analyzing metrics
• Apple search ads: Research, execution, and analysis of metrics
• Website management: Create, proofread, and post web copy. Responsible for web content, including writing and posting articles
• Coordinated with App Developers based in Dubai and translators based in Spain to ensure the app content was up to date
• Handling all enquiries related to the website and social media
• Responsible for writing official press releases
• Responsible for the creation of newsletters Brainstorm, develop, and execute creative campaigns
• Assisted the Marketing Lead in contacting media-buying agencies

Marketing and Design Coordinator
ibis Bencoolen, Singapore | 2018 - 2020

• Responsible for writing official press releases, including for Accor Hotels Group, upon the General Manager’s request
• Assisted with Accor Hotels’ CSR initiatives: Purple Parade, Accor from the Heart with Community Chest, Accor Planet 21 Day Event with WWF
• Assisted the Sales Department: Events, site inspections, and the creation of brochures and sales kits
• Main touch point for media partnerships and KOIs Led the following key projects: Singapore International
• Film Festival 2018 and 2019, ibis x Music Matters 2019 Content creation and supporting Accor’s marketing campaigns
• Handled guest enquiries and guest reviews Responsible for reviewing and reporting guest sentiments to the General Manager and Department Heads
• Photography, videography, and all other creative work
• Responsible for designing and producing corporate gifts
• Dinner and Dance Committee Lead 2018/2019

Social Media Coordinator
Mandarin Oriental, Singapore | 2016 - 2018

• Key person in supporting Mandarin Oriental Hotel Group’s digital marketing initiatives for the Singaporean market
• Content creation for all social media channels Handled guest enquiries, feedback on social media, and guest reviews on TripAdvisor, Booking.com, Agoda, Expedia, TrustYou Survey, and more
• Responsible for reviewing and reporting hotel growth, industry trends, and guest sentiments among luxury hotels in Singapore
• Managed content for the Mandarin Oriental, Singapore website, as well as third-party marketing sites
• Responsible for analyzing online reach, including all web-generated bookings and reporting data during weekly meetings to the General Managers and Department Heads
• Responsible for the creation of newsletters distributed to both a local and global database
• Arranged bookings for visiting journalists and media profiles for international media visits
• Coordinated press enquiries, photoshoots, and events

Bachelor of Arts in Comms & Media Studies & Public Relations (Double Major)
Murdoch University, 2014