Eric Barker

Eric Barker is a multifaceted digital marketing professional with over 5 years of experience in driving exceptional campaign performance across various platforms. With a focus on Google Ads, Facebook, and Instagram Ads, Eric has established and managed medium to large-scale budgets, achieving profitable results in competitive sectors. His in-depth experience with bid management tools and an inquisitive nature has led to innovative and data-driven strategies that resonate with target audiences.

As a certified Google Adwords and Google Analytics expert, Eric's analytical mind and keen eye for detail have been instrumental in optimizing advertising efforts. His collaborative approach, coupled with excellent verbal and written communication skills, has enabled successful cross-functional teamwork.

Eric's entrepreneurial spirit is evident in his founding of BlueprintClinic.com, where he analyzed clients' marketing processes to identify unnecessary costs and developed multi-channel marketing strategies. His background as an Editor at Newsweek showcases his ability to manage teams and align content production objectives.

Eric Barker is a seasoned Digital Marketing Consultant with a rich background in various sectors, including digital advertising, content management, impact investing, and entrepreneurial ventures. With a career spanning over a decade, Eric has demonstrated expertise in managing and optimizing pay-per-click advertising campaigns, driving exceptional ROI across platforms like Google, Facebook, and LinkedIn.

In his role at Hatch.sg, Eric managed digital marketing services for 20+ clients and trained over 1750 professionals across the APAC region. His innovative strategies consistently outperformed previous benchmarks, handling ad spends ranging from $3,000 to $10,000 per month.

As an Editor at Newsweek, Eric led a team of writers, managing the workload and ensuring quality content production. His experience as a Senior Communications Associate at SecondMuse and a Strategic Business Development Manager at Dathappy further showcases his ability to drive registrations, grow online presence, and expand international partnerships.

Eric's entrepreneurial spirit is evident in his founding of BlueprintClinic.com, where he developed marketing strategies that led to significant lead increases and revenue growth. His freelance work as an Editor & Writer, focusing on SEO content and manuscript editing, highlights his versatility and commitment to quality.

With certifications in Google Adwords, Google Analytics, and Hubspot Inbound Sales, Eric's diverse skill set encompasses areas like SEO, content strategy, cold outbound sales, and process refinement. His unique blend of technical expertise, creative thinking, and care for people positions him as a valuable asset in the ever-evolving digital landscape.

Eric Barker holds a Bachelor of Commerce degree with dual majors in Finance and Marketing from The University of Melbourne. During his time at the university, Eric demonstrated his entrepreneurial spirit by winning the Melbourne Uni Startup Competition with an app designed to help students find internships. He also led a student team that created retail relationships in Europe for a female-led cashmere manufacturing co-op in Nepal and advised on the implementation of a micro-credit program for local small-scale agribusinesses.

This educational background, combined with hands-on experience in entrepreneurship and leadership, has laid a solid foundation for Eric's career in digital marketing, business development, and strategic planning.