Daniel Yu

• Results-driven SEO specialist with 2+ years of experience in
  competitive niches (e.g., dental, real estate, and finance).
• Equipped with a working knowledge of HTML/CSS to diagnose
  technical SEO issues and communicate with tech
  vendors/counterparts on SEO best practices.
• A prolific writer that leverages editorial experience to produce
  powerful content that ranks and drives conversions.
• Seeking to apply deep understanding of user intent, data analysis
  skills, and broad technical knowledge in SEO & Content Marketing
  roles. 

SEO Specialist with a cumulative of 4 years of experience in Digital Marketing. I have mainly worked in-house across competitive niches (e.g. dental, real estate, and finance). Some of my highlights include: 

• Doubling overall QoQ domain leads from organic search through content localisation and fixing duplicate content issues
• Developing a novel keyword research methodology that ensures proper keyword targeting and builds topical authority
• Enhancing site performance by identifying inefficient code & bloated images and working with vendors on improvements
• Developing Python scripts to automate the updating of alt-text across thousands of pages
• Building a website from scratch and collaborating with subject-matter experts to execute on all content pieces. Achieved top 3 rankings within 10 months in spite of a brand new domain
   

I hold a Master's Degree in Marketing Science from the Nanyang Technological University. Highlight modules include: 

• Digital Marketing
• Integrated Marketing Communications
• Marketing Analytics
• AR/VR, AI and Robotics in Marketing