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Daniel Yu

Daniel Yu

SEO, UX, and Content Marketing
Singapore

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About Daniel Yu:

  • Results-driven SEO specialist with 2+ years of experience in
    competitive niches (e.g., dental, real estate, and finance).
  • Equipped with a working knowledge of HTML/CSS to diagnose
    technical SEO issues and communicate with tech
    vendors/counterparts on SEO best practices.
  • A prolific writer that leverages editorial experience to produce
    powerful content that ranks and drives conversions.
  • Seeking to apply deep understanding of user intent, data analysis
    skills, and broad technical knowledge in SEO & Content Marketing
    roles. 

Experience

SEO Specialist with a cumulative of 4 years of experience in Digital Marketing. I have mainly worked in-house across competitive niches (e.g. dental, real estate, and finance). Some of my highlights include: 

  • Doubling overall QoQ domain leads from organic search through content localisation and fixing duplicate content issues
  • Developing a novel keyword research methodology that ensures proper keyword targeting and builds topical authority
  • Enhancing site performance by identifying inefficient code & bloated images and working with vendors on improvements
  • Developing Python scripts to automate the updating of alt-text across thousands of pages
  • Building a website from scratch and collaborating with subject-matter experts to execute on all content pieces. Achieved top 3 rankings within 10 months in spite of a brand new domain
     

Education

I hold a Master's Degree in Marketing Science from the Nanyang Technological University. Highlight modules include: 

  • Digital Marketing
  • Integrated Marketing Communications
  • Marketing Analytics
  • AR/VR, AI and Robotics in Marketing

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