
Daniel Yu
Marketing / Advertising / Public Relations
About Daniel Yu:
- Results-driven SEO specialist with 2+ years of experience in
competitive niches (e.g., dental, real estate, and finance). - Equipped with a working knowledge of HTML/CSS to diagnose
technical SEO issues and communicate with tech
vendors/counterparts on SEO best practices. - A prolific writer that leverages editorial experience to produce
powerful content that ranks and drives conversions. - Seeking to apply deep understanding of user intent, data analysis
skills, and broad technical knowledge in SEO & Content Marketing
roles.
Experience
SEO Specialist with a cumulative of 4 years of experience in Digital Marketing. I have mainly worked in-house across competitive niches (e.g. dental, real estate, and finance). Some of my highlights include:
- Doubling overall QoQ domain leads from organic search through content localisation and fixing duplicate content issues
- Developing a novel keyword research methodology that ensures proper keyword targeting and builds topical authority
- Enhancing site performance by identifying inefficient code & bloated images and working with vendors on improvements
- Developing Python scripts to automate the updating of alt-text across thousands of pages
- Building a website from scratch and collaborating with subject-matter experts to execute on all content pieces. Achieved top 3 rankings within 10 months in spite of a brand new domain
Education
I hold a Master's Degree in Marketing Science from the Nanyang Technological University. Highlight modules include:
- Digital Marketing
- Integrated Marketing Communications
- Marketing Analytics
- AR/VR, AI and Robotics in Marketing
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