Ha Bui

As a recent graduate, I bring a fresh perspective for creativity and open mind for learning and improving. With a solid academic foundation and the enthusiasm in marketing communications, I am a story-teller who visually deliver brand identity and generate in-store sales.

Creative Production Intern

The Editor's Market August 2022 - November 2022

• Conducted current trends and market research to line up with brand image and customer needs.
• Collaborated with cross-functional teams, including sales and design, to ideate new campaign and social media content, ensuring alignment with marketing objectives and brand guidelines.
• Managed weekly Instagram Q&A to communicate with online audience
• Assisted in managing social media accounts, including content scheduling, community engagement, and performance tracking.
• Researched and reached out to local business for new collaboration and sent products to KOLs/ KOCs/ influencers.
• Shortlisted and reached out to Gen Z influencers to aim the younger target customers.
• Supported the creative team in organizing and coordinating JEM store opening event.
• Collaborated with seniors in conceptualizing the photoshoots for catalogues, launch previews, Instagram livestreams, Instagram Q&A and TikTok videos.
• Assisted in the creation of marketing collateral, including catalogue photos, brochures, flyers, and presentations, ensuring adherence to brand guidelines.

Diploma in Fashion Marketing and Merchandising Nanyang Academy of Fine Arts

(2020-2023)

• Be selected for Graduation Fashion Show and NAFA Collaborations Exhibition
• Awarded 'Best Marketing Award' for Final Year Project Awarded 'Excellence in Client Engagement' for Final Year Project
• Awarded MOE Tuition Grant by being outstanding international student in semester 2