Hannah Mei Trzcinski

Marketing, strategy and operations professional with experience leading regional programs, go-to-market initiatives, and operational improvements across APAC organizations. Skilled at coordinating cross-functional teams across sales, marketing, finance, and engineering functions, translating business insights into operational strategies, and building scalable processes that improve execution across multi-market environments.

Marketing & Operations Manager @ Entoria Energy

• Asia–LATAM commercial coordination: Lead cross-regional coordination between sales, finance, and engineering teams, serving as the central point of contact aligning commercial initiatives across regions and supporting a project pipeline of approximately $50M+ across Asia markets.

• Regional marketing strategy and execution: Own the company’s regional marketing strategy, designing and producing core commercial assets including investor pitch decks, client proposals, partner co-branded materials, and corporate website content to support market positioning and commercial growth.

• Commercial CRM and workflow automation: Designed and implemented the company’s CRM system and operational framework, introducing structured workflows, automated approvals, and real-time pipeline visibility across commercial teams.

• Sales enablement and playbooks: Developed sales and partner playbooks to standardize commercial workflows and strengthen collaboration between internal teams and regional partners.

• Operational governance and business cadence: Established weekly pipeline reviews, cross-team project coordination meetings, and regional leadership briefings to maintain alignment across business development, finance, and engineering functions.

• Strategic initiative leadership: Managed multiple operational initiatives including CRM implementation, partner strategy, and seller enablement programs supporting regional expansion planning.

• Market intelligence for expansion strategy: Conducted market and competitor analysis across Asia and Middle East markets to support expansion planning, commercial strategy development, and investor discussions.

APAC GTM Program Manager @ Microsoft

• APAC program portfolio management: Managed multiple regional programs spanning 8 markets, organizing webinars, newsletters, product update sessions, in-person meetups and hackathons to drive knowledge sharing and solution adoption.

• Regional program investment and ROI management: Owned program budget allocation across APAC initiatives, tracking performance metrics including participation, engagement, and marketing impact while maintaining approximately 1:10 return on investment across regional programs.

• APAC communications strategy: Designed and executed regional communications including newsletters, leadership updates, and community engagement content across 40+ internal stakeholders and regional teams.

• Regional marketing and partner alignment: Partnered with subsidiary marketing teams and partner organizations across APAC markets to ensure engagement programs supported regional marketing plans, partner enablement initiatives, and demand generation priorities.

• Seller enablement resources across APAC: Built a regional demo repository expanding product demonstration resources from 5 to 15 demos, improving field readiness and strengthening product storytelling across seller teams.

• Regional analytics and reporting: Consolidated engagement metrics, community participation data, and competitive signals into APAC scorecards used by leadership to guide marketing investment decisions and program priorities.

• Cross-market program coordination: Acted as a regional coordination hub across 8 APAC markets, working closely with community leads, subsidiary marketing teams, and central stakeholders to ensure consistent execution of regional initiatives.

Practical Decision Making using Data Science (Certification) - National University of Singapore 

Bachelor of Arts - Monash University