Hui Hui Yap

Over the past three years, I've immersed myself in the dynamic world of digital marketing. This journey began after I completed my bachelor's degree in Business Management, and I was eager to explore the rapidly evolving digital landscape. I embarked on this path with a curiosity to understand how businesses could leverage digital channels to connect with their audiences effectively.

My initial role as a campaign executive at Firstcom Solutions introduced me to the fundamentals of online marketing. I was responsible for managing social media accounts, running online ad campaigns, and analyzing performance metrics. It was here that I realized the pivotal role that content played in capturing and retaining the attention of online audiences.

Driven by this realization, I decided to delve deeper into content creation. I spent my days analyzing other creators focusing on copywriting, content marketing, and SEO to hone my skills. 

As I applied these newfound skills, I witnessed the transformative power of content. I initiated and executed campaigns that led to significant increases in website traffic and engagement. These experiences solidified my passion for content creation and motivated me to explore this field further.

Looking ahead, I am excited about the endless possibilities that digital marketing and content creation offer. I'm committed to staying at the forefront of industry trends, such as video marketing and AI-driven personalization, to continue delivering exceptional results. My three years in the field have been transformative, and I'm eager to embark on the next phase of my journey, where I can contribute to meaningful digital experiences and storytelling.

Content Creator | Freelance June 2023 - ongoing

Enthusiastic and dedicated Freelance Content Creator with a strong passion for visual storytelling and creating engaging content.
Armed with a creative portfolio showcasing diverse skills in photography, video editing, and social media management.

Eager to leverage my talents to collaborate with innovative brands and contribute to their marketing success.
Produced engaging short videos for social media platforms, incorporating creative editing techniques to enhance storytelling.

Campaign Executive | FirstCom Solutions February 2022 to May 2023

Promoted to Account Manager for exceptional performance with high renewal rates. Cultivated and nurtured strong client relationships, providing exceptional customer service.
Developed and executed digital marketing campaigns across diverse channels. Managed ad campaigns and created compelling content for social media. Collaborated with in-house designers for engaging social media artworks.

Crafted persuasive copy and content strategies for clients across industries. Ensured brand message and tone consistency across all platforms.
Resulted in increased engagement and conversions, driving business growth. Collaborated with production team for effective photo and video shoots. Aligned shoots with client branding and goals for impactful ads.

Ngee Ann Polytechnic | Specialist Diploma in Digital Branding & Social Media Strategies
October 2020 to September 2021
Learnt about planning and executing web, search engine marketing, marketing database, email, social media and display advertising campaigns with guidance from our experienced lecturers and industry professionals.

Acquired skills to identify trends and insights, use digital story telling to help brands target audiences and be able to evaluate end-to-end customer experience across multiple channels.

Royal Melbourne Institute of Technology | Bachelor of Business (Management) January 2019 to April 2020

Further studies on accounting, economics, law and management of business aspect. Learnt in dealing with complex issues and making business decisions applicable across a variety of organizational structures. Trained to manage in a cross-cultural environment, be innovative and creative and be ethical and socially accountable to the decision-making.

Republic Polytechnic | Diploma in Business Applications April 2015 to May 2018

Learnt to interpret and program the solution of systems represented as Unified Modelling Language (UML) diagrams in Java. Gained skills in accessing and manipulating database systems using SQL. Learnt to leverage the .NET framework and the language and technologies used in Web Application Development which includes HTML, CSS, C# and JavaScript. Completed a data transfer using a secured IoT gateway and stored in a cloud storage database (Amazon) during the Final Year Project. Trained to use banking, retail applications and other business aspects such as marketing, finance accounting.