Jacqui Heng

A highly versatile professional with a compelling record of accomplishments in leading and growing businesses, having built a solid track record in both start-ups and corporate settings. • Resourceful and Result-Driven award winning Marketing Professional with proven track record in strategy goto-market tactics overarching market leader. • Proven ability in launching successful marketing initiatives of numerous campaigns leading to a smooth delivery in the actual event. • Known for tenacity in leading group-oriented initiatives aligned to business goals, catapulting 360-degree branding campaigns within high-pressure environments which demand tight deadlines. • Experienced in developing growth strategies, expanding client relationships, innovating products, and driving operational excellence and profitable revenue. Adept at developing annual budget reviews, forecasted sales target with annual 20% revenue increase that supported a healthy Profit & Loss.

Achieved 100% turnover in salesfor Jean Yip’s Bugis Hub Launch (strategise product branding of hair and beauty products, beauty treatments and nail services, press releases, merchandising, trade marketing) • Achieved 100% turnover in sales upon implementing the Royal Canin’s Integrated Marketing and Branding Account in Shanghai, China (authoring the copywriting, website, marketing collaterals, conceptualised the national roadshow and marketing and promotions for the rollout of the various product lines) • Won major retainer accounts, namely Ricola, Tianpo, Swensons, each worth over S$100,000 • Won advertising tender for the Standard Chartered Marathon 2007 worth over S$500,000 • Won BCA government branding tender worth over S$500,000 • Achieved repeated renewals of retainer accounts for Qianhu, IPOS and CitySpring • Won UNSW account including research, advertising and integrated account worth more than $500,000 • Increased membership by 5 fold reducing marketing and operational costs by 50% for leasing efficiency

SMU Advanced Diploma in Python Programming and Applied Data Analytics

SMU Advanced Certification in Business Digitalisation Transformation Programme

Masters of Arts in Media from the University of New South Wales