
Yong En Tan
Marketing / Advertising / Public Relations
About Yong En Tan:
Passionate about making the world a better place through storytelling
Experience
Freelance content creator Smash Tennis Academy Singapore (Nov 2021 - July 2023)
My job scope included:
- Conceptualising videos (creating shot lists) - Filming videos
- Drafting captions for Instagram
- Planning the editorial lineup
- Social Media Optimisation (SMO)
- Driving engagement and increasing brand awareness
Content writer intern Orgnix Creatives Pte Ltd (Oct 2021-Dec 2021)
- Copywriting on business topics (OCR, QR Codes etc) - Copywriting on classic books (Shakespere etc) - Copywriting on film adaptations (The Great Gatsby etc )
- Pitching ideas for the editorial lineup
- Research and write blog posts
- SEO (Google ads, Google Trends, Semrush, AnswerThePublic, Ahrefs)
- Keywords research
- Content research
- Content planning and structure
- Planning of article outline
- WordPress basics
- Uploading articles onto WordPress
Corporate Communications Intern Singapore Red Cross (Mar 2020-Jul 2020)
- Wrote 14 soft news articles
- Interviewing
- Drafting social media posts
- Transcribing interviews
- Taking photos for an event
- Development of the chatbot on SRC's homepage
Education
Royal Melbourne Institute of Technology (Nov 2022- June 2023) Bachelor's in Professional Communications (Distinction)
- Copywriting
- Art Direction
- Exploring Asian Pop Culture
- Influence & Impact on PR
- Client management
- Professional Communications Studio
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