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Yong En Tan

Yong En Tan

Communications Graduate

Marketing / Advertising / Public Relations

Singapore

Social

About Yong En Tan:

Passionate about making the world a better place through storytelling

Experience

Freelance content creator                                                                                                           Smash Tennis Academy Singapore (Nov 2021 - July 2023)                                           

My job scope included:
- Conceptualising videos (creating shot lists) - Filming videos
- Drafting captions for Instagram 
- Planning the editorial lineup 
- Social Media Optimisation (SMO)
- Driving engagement and increasing brand awareness

Content writer intern                                                                                                                       Orgnix Creatives Pte Ltd (Oct 2021-Dec 2021)                                                                   

- Copywriting on business topics (OCR, QR Codes etc)                                                                 - Copywriting on classic books (Shakespere etc)                                                                           - Copywriting on film adaptations (The Great Gatsby etc )
- Pitching ideas for the editorial lineup
- Research and write blog posts 
- SEO (Google ads, Google Trends, Semrush, AnswerThePublic, Ahrefs)
- Keywords research 
- Content research 
- Content planning and structure 
- Planning of article outline
- WordPress basics
- Uploading articles onto WordPress

Corporate Communications Intern                                                                                           Singapore Red Cross (Mar 2020-Jul 2020)                                                                       

- Wrote 14 soft news articles
- Interviewing 
- Drafting social media posts 
- Transcribing interviews
- Taking photos for an event 
- Development of the chatbot on SRC's homepage

Education

Royal Melbourne Institute of Technology  (Nov 2022- June 2023)                                         Bachelor's in Professional Communications (Distinction)

- Copywriting 
- Art Direction 
- Exploring Asian Pop Culture 
- Influence & Impact on PR 
- Client management 
- Professional Communications Studio

 

 

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