jasmine low

An experienced sales professional who proactively in the FMCG business for 9 years. Experienced in account management, business planning, category growth strategies, and creating and executing on-site and off-site campaigns to drive sales and increase shopper engagement in both Retail & Ecommerce platform. Utilizing data analytics to make informed decisions and optimize business performance. Strong abilities in customer relationship management, cross-functional collaboration, and analyzing market trends to identify sales opportunities. Seeking to leverage these skills to drive exponential growth and contribute to the success of individual company.

• Proven experience in managing multiple categories: Dairy & Chilled, Condiment, Frozen, Beverage, and Infant Food.

• Key Achievements:

• Strategic Account Leadership: Spearheaded growth in ecommerce channel through cross-functional collaboration, driving sales targets and achieving revenue
• Promotional Program Leadership: Developed and executed targeted promotional programs to maximize ROI and impact for strategic accounts。
• Campaign Execution: Led on-site and off-site campaigns to increase shoppable occasions, driving revenue growth and market share expansion.
• Data-Driven Decision Making: Utilized data analytics to identify business opportunities, optimize sales and marketing actions, and enhance customer engagement. Manage important metrics including selling-in, consumer sales target setting, demand planning, and account P&L management.
• Performance Management: Oversaw key metrics, including selling-in, consumer sales target setting, demand planning, and account P&L management.
• Market and Shopper Insights: Stayed up-to-date on market and shopper trends, particularly in ecommerce and digital media, to unlock new commercial opportunities.
• Collaborative Planning: Collaborate with the BU and APAC regional external stakeholder to drive effective planning and execution.
• Sales Forecasting: Collaborated with Demand Planning to optimize sales forecasts, assess performance, and adjust strategies to meet targets.

1. Google Analytics, 2023

     Certified by Google

1. Digital Marketing: Strategies, Models and Framework Executive Education, 2021

Certified by NUS Business School

1. Digital Marketing Simulation, 2021

   Certified by Stukent

1. Digital Marketing, 2021

Certified by International Certification of Digital Literacy

1. Bachelor of Arts Honours in Retail Marketing, University of Stirling, 2013 – 2015

Awarded with Retail Executive Scholarship by Workforce Development Agency (WDA)

1. Diploma in Retail Management, Temasek Polytechnic, 2010 – 2013

Awarded with Isetan Foundation Scholarship

Viable Business Idea Award for Final Year Project 2013