Jermaine Ng

I love creating strategies and selling brands. In my free time, I have successfully launched my own business as I explored how I could monetise and work on my own tiny passion project. Within 5 months of launching, I managed to clinch a deal with a local store to consign my items at their physical retail store.

Freelance Digital Marketer

- Analyse statistics from Google Analytics.
- Manage and oversee ads on Google.
- Research and conceptualised multiple ad sets and campaigns using Facebook Ads Manager.
- Organise monthly reports on ads.
- Developed A/B testing for content.
- Produce copy for EDM (Email Marketing)
- Oversee content creation for social media.

Ying TheLabel
- Orchestrated monthly content calendar for social media.
- Managed social sites for the brand; increased their social following from 6k to 7k followers.
- Oversaw statistics with Google Analytics, Facebook Ads Manager for the performance of ads.
- Conducted A/B testing for email marketing via Mailchimp; increased their clickthrough rate and checkout rate by 10%.
- Conceptualised varied content from GIFS to Stories, to graphics and collages for social sites.
- Art directed and shot their campaigns for new launches.
- Coordinated a branding deck to ensure brand clarity across all social sites and events. 
- Built an Instagram guideline deck to ensure the same tone and content style across IGTV, IG Stories and IG Posts.
- Spearheaded in the creation of unique hashtags for the brand: #iwearying is now being used by customers and has helped the brand increase in getting UGC.

Singapore Institute of Technology - Digital Communications in Integrated media