Lee Leycia

PROFESSIONAL SUMMARY
My profession as a marketing strategist across multiple fields and industries has helped me hone my skills throughout my entire career journey. With training in Digital Marketing focused on Paid Media, Product Marketing in the events space, and backed by over 12 years of agency experience, I possess the capabilities to leverage my knowledge and expertise across various platforms that are beneficial to the role I am applying for at your company. Some design software that I have used in the past includes InDesign, Adobe Illustrator, and Photoshop. Regarding my experiences in User Experience Design, I have assisted event brands in developing app UIs, website landing pages, mobile responsive pages, and online-to-offline activations that resonate with B2B and community projects undertaken. Having used these platforms internally, I have also collaborated with multiple creative agencies, such as Filament Media, Yellow Octopus, Toaster, Essence, and Protocol, to develop content for social media and media kit designs. On the marketing front, I have utilized systems such as Oracle, HubSpot, Salesforce, and SAP. I am also well-versed in SEO, SEM, DV360 Programmatic, and Paid Media Ads (On Net and Off Net).
In my previous digital role at Google Media Lab under MediaMonks, I served in a project management capacity, overseeing all On Net to Off Net campaigns while liaising with 14 markets (SEA, MY, PH, PK, LK, KR, SG, ID, VN, CN, HK, TW, JP, and IN) Product Marketing Managers on their media plans and campaigns from Q1 to Q4. I also interfaced with multiple stakeholders in SMB, Chrome, Cloud, YouTube, and Play in Google, while collaborating with my counterparts in Media Lab to create data-driven creatives aligned with best practices and ad scoring. As a marketer, I have helped raise purchase orders with vendors and managed budgets ranging from $250,000 to $2 million in advertising and marketing spend projected for the quarter of the financial year, while working with my project leads to adjust the budget accordingly for all initiatives aligned with sales revenue.
In my current brand and activation role at Tipsy Collective, I bridge collaboration with alcohol suppliers such as William Grant & Sons, Moët Hennessy, Diageo, Beam Suntory, and Pernod Ricard. My campaigns include guest shifts with these partners and working with international bartenders to curate tentpole campaigns such as International Women’s Week, Valentine’s Day, and Halloween. Part of my learning journey at Tipsy Collective has also included working with makeup partners and brands such as Kendo Brands and Sephora, as well as launching Tipsy Unicorn and collaborating with musicians and international acts and DJs like Emma Hewitt, Bassjackers, Laidback Luke, and Beau