Lionel Chok

Hi! I was a design-media and creative professional for nearly 18 years before I switched careers to tech. Founded my ARVR startup and grew it for 6 years before it was acquired in the midst of Covid/Dec 2020! Employed by my acquirer to develop a Metaverse platform - but unfortunately - due to the Crypto downturn - we were all retrenched. Down - but not out! I'm now looking for my next challenge! (Check out my credentials from my CV!)

Current:

Speaker-Presenter & Consultant

– Extended Reality, Spatial Computing, The Metaverse & Web3

Chief Metaverse Officer at Hatten Edge, the tech arm of Hatten Land

- strategise together with management to lead the entire vision of overall Web3/Metaverse platform (WORLDX)

- lead the entire 2D/3D development and product team to produce NFT campaigns, interactive Land on chain, and the eco-system tech requirements in WORLDX

- lead the entire UX between stakeholders and development team

- supervise social media and community leads across Twitter – Discord – Instagram – TikTok – Facebook – YouTube and Medium

- lead strategy and partnership to both local/regional and international collaborations to WORLDX

- lead branding and overall PR efforts for WORLDX

- liaise and work directly with external advisors, investors and stakeholders

- work directly with HR to supervise all manpower hires, supervision and management of current team members 

2015- Current: 

Startup Founder / Creative Technologist of -

“iMMERSiVELY” – a creative technology startup specialising in Immersive Technologies 

*Acquired by Toffs Technologies in 2021

Business-Tech Consultant on Emerging Technologies & Innovation

Roles:

- Focused entirely on Digital Transformation and Innovating business processes, specifically in Extended Reality and Emerging Technologies, 

- Manage and drive projects from inception – business development – tech development - delivery and implementation, scoping requirements using Design Thinking framework to ensure that the intended outcome not only fulfils the business’ current objectives for future growth; but also within predetermined time and budget. 

- lead the entire immersive UX product designs across all AR/VR applications from inception to delivery to clients across various industries

- Consult and work together with C-Suites from various companies to interpret their business plans, priorities, processes and strategies to determine the most viable innovative solutions across technologies of today and the future. 

- Delivered hundreds of XR applications across multiple verticals and fronting several media and press publications as the Singapore/Regional face of AR/VR (2016 – 2019)

Core Skills:

Technology Consulting, (Software) Application Development, Business Development, Project Management and currently - Metaverse Consultant 

2021: CTO of – Toffs Technologies XR (a new division of Toff Technologies)

2020 – Current:

(Immersive) User Experience (UX) Trainer – Lecturer

School of Continuing and Lifelong Education (SCALE) at National University of Singapore (NUS) 

2019 – Current:

Part of IPI’s Tech Experts (AR/VR) / Startup Mentors

2020:

Industry Mentor/Adjunct Lecturer (5G & Emerging Technologies)

Lee Kong Chian (LKC) School of Business, Singapore Management University (SMU)

2019:

Part-time Lecturer at National University of Singapore (Communications & New Media):

Mobile Interaction & Design

Jan – May’16

Chief Marketing Officer at both: One Maker Group (OMG) and ESPert.co -

One Maker Group (OMG) brings together Makers, Designers and Entrepreneurs from all over Asia and amplifies their collective brilliance. With our specialisation in Education, Solutioning and Media, OMG is poised to create a brand new innovation movement in Asia.

ESPert is an Internet of Things (IoT) technology company that helps enterprises develop viable IoT products, solutions and services rapidly - with our integrated hardware, mobile app and cloud infrastructure.

As Chief Marketing Officer of OneMakerGroup and Espert.co, 

I initiate and spearhead:

i. marketing and promotions of the overall branding, positioning and USPs

ii. forging partnerships and collaborations from private corporations to Government bodies

iii. establish and developing relationships at C-Suite levels to lead sales presentations and pitches

iv. strategies for related events and media specialization, and innovation

v. Content marketing through events and campaigns

vi. supervision, guidance and advise for junior staff members

amongst others

Apr’11 to Apr’14 

Head of Commissioning/Senior Producer @ MediaCorp TOGGLE 

1. Programming: Producing and Commissioning content for MediaCorp’s interactive (OTT) TV-Mobile-Tablet & SMART TV platform 
2. Product: Involved in being part of the product management team to develop User Interface/Experience for both mobile and tablet (iOS & Android) 

3. Others:
- Initiate & curate various differentiated programming offerings while leveraging on MediaCorp’s core strengths to launch Toggle
- Collaborate/partner with group sales and marketing to develop pathway for branded content and sponsored content commissions
- Develop and maintain strategic partners, direct clients and advertisers to propose and initiate content offerings in both advertorials and editorials
- Oversee, Supervise and Execute creative productions from inception to delivery to meet the above- mentioned, on schedule and on budget
- Involved in various digital marketing campaigns and on-ground events to launch Toggle & new content offerings
- Participated in overall strategic business development with both external companies and other MediaCorp business units to effectively launch TOGGLE 

EDUCATION PROFILE 

2020 – Virtual Internship, PhD programme (XR) with University of Auckland (NZ)

2015 – Masters of Science (Distinction) Creative Technology, Middlesex University (London, UK) specializing in Emerging Technologies/Extended Reality

2013 – Completed: Certificates in Digital Marketing, Industry Trends and Development, Market Research, Social Media Marketing, Pitching and Presentations from Singapore Media Academy.
2001 – Completed: Certificate of Attendance in Film Directing from New York 

University in New York USA
1998 - Graduated from Institute of Advertising (Singapore) with Diploma in Advertising 

1995 - Graduated from SIM University with Bachelor of Science (Economics)
Second Lower Class Honors - awarded by University of London (External)