Melanie Minjoot

As an experienced art director with a passion for marketing and digital business, I bring a unique blend of creativity and strategy to any marketing role. With three years of industry experience, a certification in data analytics, and ongoing studies in marketing and digital business, I am well-versed in the latest trends and best practices. I have a proven track record of developing effective marketing strategies that drive business results and engage audiences. With a keen eye for detail and a focus on delivering results, I am confident in my ability to help companies achieve their marketing goals and drive growth.

In my previous role as an Art Director, I developed strong skills in project management, stakeholder management, and working under tight deadlines. I also had the opportunity to strategize a corporate social media account’s messaging and content, resulting in a 140% increase in Instagram followers through data-driven adjustments to media content.
This experience inspired me to pursue a larger role in strategy and its impact through data, leading me to return to school. 

During my time at Singapore Management University I completed an internship at L’Oreal, where I played a critical role in planning and managing over eight brand campaigns. Working closely with internal and external stakeholders, I helped to build tactical marketing campaign strategy guidelines and created social media assets that were used throughout South East Asia Pacific and Middle East countries.

In Singapore Management University, I majored in Marketing and Digital Business.