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Nirmal Raj

Nirmal Raj

Visual Merchandising Manager, Creative Lead SEA

Marketing / Advertising / Public Relations

Woodlands

Social


About Nirmal Raj:

A dynamic and innovative person with 5 years of invaluable hands
on experience in handling several simultaneous creative projects, 
concept creation, graphic design, and visual conceptualization. 
Equipped with the ability to escalate brand awareness, utilizing 
skills gained in the creative and home furnishing industry, being
able to identify opportunities and overcome objections.

Experience

  • Coordinate with the Regional team/HQ team and local markets for new openings/ VM guidelines for launches
  • Review proposed spaces for new free-standing Atrium & Mall exposure.
  • Consults with local management(SG, Indonesia, India) to analyse location, traffic flow, and design criteria.
  • Facilitate communication among key stakeholders during the design phase and all phases of construction to ensure projects are in line with brand business objectives and are completed in a timely manner, within budget, and up to brand guidelines.
  • Establish an image database of all stores & counters and ensure information is up-to-date at all times.
  • Work closely with local teams to interpret the brand vision and support the overall brand strategy through events and marketing calendars.
  • In connection with all stakeholders, from conception to implementation, ensuring all project checkpoints are reached in a timely manner and within budget.
  • Monthly Budgeting based on job scope and campaigns, Coordinating with Finance and Vendor on PR, PO, and invoice matters.
  • Sourcing for material with the local and oversea vendor.
  • Leading the store(25 current), and VM representatives, to prepare and set up all VM and promotional displays for launches, campaigns, and ad-hoc promos.
  • Assigning projects/ tasks to team members based on skill set and workload (India)
  • Manage budget and expenses of the visual merchandising team by controlling costs of travel expenses, vendor relations, signage, fixture expense, and in-house development of materials;
  • Function Meeting with Stakeholders for ROI and development.
  • All other ad hoc duties as assigned.

Education

Nanyang Polytechnic, Diploma in Visual communication speacilize in VM

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