Nurul Asyiqin

As a visually-driven and detail-focused merchandiser, I am enthusiastic about creating engaging retail displays and transforming the consumer journey. Bringing years of experience from working in major Sports/Retail brands, I aim to utilize my skills in product presentation, spatial/layout planning and consumer insight to elevate store visuals and foster customer engagement. Dedicated to enhancing sales through creative merchandising strategies, I ensure brand consistency while collaborating effectively with cross-functional teams.
I am looking for new growth opportunities and keen to learn new skills to broaden my visual merchandising experience in a different industry.

GMG SEA Sports Pte Ltd
Area Visual Merchandiser
Nov 2021 to Jan 2025

⦁ Implemented and executed visual merchandising strategies across all Multi-Brand (Sun & Sand Sports, Royal Sporting House) as well as MONO Brands (Columbia, The North Face, Timberland & VANS) stores
⦁ Ensured brands are presented in accordance with the principal’s Visual Merchandising guidelines/requirements and consistency for all retail stores
⦁ Optimized sales potential by understanding & implementing practical needs of Visual Merchandising to maximize product exposure
⦁ Facilitated and supported multi-brand launch/campaign in all retail stores while ensuring proper & consistent VM execution
⦁ New store opening support: Collaborated with cross-functional teams & created store VM plan for new Multi & MONO store openings within the SEA region (MY - 9, SG - 8)
⦁ Interpreted and acted on visual presentation problems in respective stores to be highlighted to the central visual merchandising department & relevant stakeholders
⦁ Managed & trained in-store visual merchandisers and store personnel on daily basis on creative display techniques & conduct training on visual presentation to store teams

Nike Global Trading BV Pte Ltd
In-store Visual Merchandiser
January 2019 - November 2021

•Supported initiative installations, ensuring all windows and initiative areas have been executed to a premium level. 
• Work closely with the territory specialist to plan and execute seasonal directions, key looks and promotions in store while maintaining, and executing Nike Product Presentation (PP) standards across Nike Factory Stores (NFS). 
• Created presentations & elevated styling that speaks to local consumers 
• Hold training sessions to coach store team/departments and walk them through Product Presentation & the brand's Visual Merchandising standards.
• Assisted team leads in reviewing weekly top & bottom sellers through the use of visual merchandising & store/category planning in order to optimize sales

Site Merchandiser (Nike.com) 
July 2020 -  June 2021 (Contract) 

• Bring Nike products and seasonal stories to life digitally by merchandising  
products on Nike.com across the whole website 
• Monitored site look & feel for better consumer journey• Owning/driving seasonal 
digital business and consumer journeys (cross-category) on the Nike.com platforms 
• Executed digital strategy by collaborating with cross-functional teams to align on 
seasonal priorities 
• Managed seasonal activations on behalf of the business team 
• Assisted in driving learning agenda & seasonal hindsight by generating consumer 
insights and recommendations to influence future product assortment and 
investments 

In-store Visual Merchandiser 
January 2019 - June 2020 

• Supported initiative installations, ensuring all windows and initiative areas have 
been executed to a premium level. 
• Work closely with the territory specialist to plan and execute seasonal directions, 
key looks and promotions in store while maintaining, and executing Nike Product 
Presentation (PP) standards across Nike Factory Stores (NFS). 
• Created presentations & elevated styling that speaks to local consumers 

Retail Associate 
October 2017 -  December 2018 

• Deliver premium service to all consumers  - recommending the right products, and 
ensuring a positive shopping experience 
• Staying well-informed of the latest product technology & knowledge. 
• Maintained knowledge & execute the fundamentals of all store roles of various 
store departments and be available to operate the cash register for regular 
transactions, perform shipping and receiving duties, stock the floor, perform store 
maintenance duties, as well as build visual displays. 
• Assisted the team in executing all daily retail operations to ensure premium service 
and smooth store functioning. 

Greenearth Consultants Pte Ltd 
Junior Landscape Designer/Consultant 
November 2016 - August 2017 

• Assisted working partners in producing landscape architectural work from concept 
to implementation in accordance to client's requirements and budget 
• Create innovative design recommendations & proposal including applicable plant 
materials 
• Prepare & produce design presentations with quality illustration and graphic 
renderings from concept schematics using hand drawn or computer software 
• Collaborated with contractors & architects as well as oversee installations and 
ensuring designs are executed properly

Temasek Polytechnic - Diploma in Environment Design (2013 - 2016)