Oliva Saikia

Exhibiting a knack for strategic marketing, I specialize in Demand Generation, Sales Enablement, and Digital Marketing. I lead comprehensive marketing initiatives that drive lead generation, enhance customer acquisition, and maximize retention. My innovative campaigns leverage marketing automation to deliver measurable business outcomes. Crafted with compelling narratives, my strategies resonate with target audiences, connecting brands with their market in meaningful ways. Thriving in dynamic environments, I shape brand narratives and foster growth through creativity and strategic vision. 

Core Competencies: Demand Generation, Sales Enablement, Digital Marketing Expertise, Customer Acquisition and Retention, Marketing Automation.

Tech Skills: Facebook Ads, LinkedIn Ads, HubSpot, Google Analytics, Figma, Adobe InDesign, Adobe Illustrator, Klaviyo, ActiveCampaign, GetResponse, Flodesk.

PROFESSIONAL EXPERIENCE

ROUTIE | JAN 2023 - PRESENT

Routie is a Guest Wifi solution provider that uses your existing wifi to capture your customer's information. Combining the perfect wifi experience with an all-in-one marketing platform, Routie's unique solution also incorporates cryptocurrency mining.

MARKETING  DIRECTOR | JAN  2023- PRESENT

I spearhead lead generation efforts and captivate our audience with targeted strategies. From crafting compelling marketing materials to optimizing campaigns, I ensure our brand consistently stands out in the competitive landscape, fostering both engagement and recognition. My dedication to enhancing win-rates and driving conversions contributes significantly to the overall success and growth of our organization.

KEY ACCOMPLISHMENT:

Developed and executed multi-channel marketing strategies that propelled a remarkable increase of 150% in customer acquisition and a notable 58% surge in revenue within a year. 

• Launched 'The Mini' targeting the B2C market, and strategically pivoted to the B2B sector, resulting in a 75% sales surge and a 58% expansion in the client base within just five months.
• Crafted and executed a highly effective Cost Per Lead (CPL) strategy for Meta Ads, slashing  CPL from $37 to just $4.98, marking an impressive 86% reduction. 
• Managed a substantial marketing budget, optimizing resource allocation and achieving an absurd 65% reduction in costs while maintaining high campaign performance.
• Developed a Guest Wifi ROI Calculator, seamlessly integrating into the sales pipeline. This empowered the sales force, swiftly nurturing prospects at the brink of conversion, resulting in a remarkable 30% surge in conversion rates. This had a significant impact, boosting both customer acquisition and revenue streams.

POKET PTE. LTD. | JULY 2020 - JAN 2023

 Poket is a SaaS all-in-one CRM and loyalty technology provider that builds comprehensive loyalty programs to foster brand love

 and change customer behavior. Poket is known for its agility, stability, scalability, and powerful app development capabilities.

PRODUCT MARKETING  MANAGER  | JULY  2020- PRESENT

Developed and executed effective brand and sales strategies. Drove our digital marketing efforts, always bringing in fresh ideas to boost sales. Also, built important partnerships to tap into new market opportunities, contributing significantly to Poket's growth and market position.

KEY ACCOMPLISHMENT: 

Established and executed marketing strategies resulting in a 300% year-over-year increase in Poket’s enterprise customer base, contributing to a $1.6 Mn revenue uptick within the first year.

• Successfully launched Poket-Ready Made Solution and Enterprise Solution globally, garnering approximately 1000 new users per month during a six-month pilot period, boosting platform adoption by over 3500%.
• Conceptualized and launched Poket Loyalty Solution for eCommerce platforms (Shopify & WooCommerce) within five months of joining.
• Spearheaded the launch of multiple Poket features, including Referral Program, eWallet, Gift Vouchers, Partnership Program, Booking System, through effective collaboration with the product team.
• Enhancing online presence and brand image by developing and implementing a fresh brand persona, resulting in a significant increase in business.
• Led website revamp, incorporating compelling copywriting, visuals, and video content, resulting in a 2000% increase in monthly traffic and a 1068% surge in leads within the first quarter of implementation.
• Directed the SEO marketing strategy for Poket, leading to a 114% month-over-month increase in organic traffic through improved keyword rankings.
• Initiated email campaigns to automate sales meetings, resulting in a 350x boost in Sales Qualified Opportunities per campaign on average.

TRILOGY TECHNOLOGIES PTE. LTD. | AUGUST 2019 - JUNE 2020

Trilogy Technologies is a fully integrated Electronic Manufacturing Service (EMS) provider, offering one-stop turnkey engineering solutions to various industries.

SALES & MARKETING SPECIALIST | AUGUST  2019- JUNE   2020

As a Sales and Marketing Specialist, my role was crucial in driving business growth and enhancing our brand's reputation. I was responsible for developing relationships with new clients, presenting tailored solutions, and securing new projects.

KEY ACCOMPLISHMENT: 

Increased lead generation to over 200 per month, resulting in a pipeline worth approximately $550K per month.

• Developed business relations with over 20 new clients through targeted hunting actions and executing elevator pitches.
• Developed and delivered a new website within one month on a micro-budget of $150. Increased business through an improved online presence, pioneering a fresh brand persona.

BHARAT PETROLEUM CORPORATION LIMITED (BPCL) | SEPTEMBER 2013- MAY 2018

Fortune Global 500 Company with revenue of  $50 Bn company focussed on refining & retailing of oil & natural gas across the Indian subcontinent & Africa.

SALES MANAGER, RETAIL MARKETING | APRIL 2016 - MAY 2018

Managed sales and business development for two districts comprising 36 retail outlets with average sales of USD 92Mn per annum.

KEY ACCOMPLISHMENT: Recipient of the Highest Sales Award in the State of West Bengal, India for 2017-18.

• Increased market share of territory by 1.1% in petrol & 1.5% in diesel. Highest market share amongst all the oil marketing companies in the year 2017-18 through establishing a continuous customer feedback, review & accelerated implementation mechanism.
• Better market segmentation & risk planning enabled us to grab new opportunities & grow our sales volume from  $65 Mn to $92 Mn over two years (16%+ CAGR).
• Commissioned two new retail fuel station franchisees, leading to a 15% increase in sales from the territory.

Executive Education in Digital Marketing | August 2018 - November 2018

Columbia Business School

Executive Education in Channel Management | January 2018

Indian School of Business (ISB)

Bachelor of Engineering in Electrical Engineering | July 2009 - June 2013

Gauhati University-Assam Engineering College